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2020-2025 Global TV Advertising Market Report - Production and Consumption Professional Analysis (Impact of COVID-19)

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Published on 03/25/2021| Code: MAR41115D| Category: Utilities| Total Pages: 115

TV Advertising (also called a television commercial, commercial or ad in American English and known in British English as a TV advert or simply an advert) is a span of television programming produced and paid for by an organization.

This report elaborates the market size, market characteristics, and market growth of the TV Advertising industry, and breaks down according to the type, application, and consumption area of TV Advertising. The report also conducted a PESTEL analysis of the industry to study the main influencing factors and entry barriers of the industry.

In Chapter 3.4 of the report, the impact of the COVID-19 outbreak on the industry was fully assessed. Fully risk assessment and industry recommendations were made for TV Advertising in a special period. This chapter also compares the markets of Pre COVID-19 and Post COVID-19.

In addition, chapters 8-12 consider the impact of COVID-19 on the regional economy.

Key players in the global TV Advertising market covered in Chapter 13:

Sun TV Network
Gray Television
The Walt Disney
Vivendi
Viacom
PublicisGroupe
TV Today Network
LiveRail
Comcast
Dentsu Inc.
News
Omnicom Group
CBS
WPP
Time Warner
TBC
IPG
Sinclair Broadcast Group
Univision Communication
Havas SA
Fisher Communication

In Chapter 6, on the basis of types, the TV Advertising market from 2015 to 2025 is primarily split into:

20 Seconds
60 Seconds
More than 60 Seconds

In Chapter 7, on the basis of applications, the TV Advertising market from 2015 to 2025 covers:

Food & Beverage Industry
Vehicles Industry
Health and Medical Industry
Commercial and Personal Services
Consumer Goods
Others

Geographically, the detailed analysis of production, trade of the following countries is covered in Chapter 4.2, 5:

United States

Europe

China

Japan

India

Geographically, the detailed analysis of consumption, revenue, market share and growth rate of the following regions are covered in Chapter 8, 9, 10, 11, 12:

North America (Covered in Chapter 8)

United States

Canada

Mexico

Europe (Covered in Chapter 9)

Germany

UK

France

Italy

Spain

Others

Asia-Pacific (Covered in Chapter 10)

China

Japan

India

South Korea

Southeast Asia

Others

Middle East and Africa (Covered in Chapter 11)

Saudi Arabia

UAE

South Africa

Others

South America (Covered in Chapter 12)

Brazil

Others

Years considered for this report:

Historical Years: 2015-2019

Base Year: 2019

Estimated Year: 2020

Forecast Period: 2020-2025

Table of Content

1 TV Advertising Market - Research Scope

1.1 Study Goals

1.2 Market Definition and Scope

1.3 Key Market Segments

1.4 Study and Forecasting Years

2 TV Advertising Market - Research Methodology

2.1 Methodology

2.2 Research Data Source

2.2.1 Secondary Data

2.2.2 Primary Data

2.2.3 Market Size Estimation

2.2.4 Legal Disclaimer

3 TV Advertising Market Forces

3.1 Global TV Advertising Market Size

3.2 Top Impacting Factors (PESTEL Analysis)

3.2.1 Political Factors

3.2.2 Economic Factors

3.2.3 Social Factors

3.2.4 Technological Factors

3.2.5 Environmental Factors

3.2.6 Legal Factors

3.3 Industry Trend Analysis

3.4 Industry Trends Under COVID-19

3.4.1 Risk Assessment on COVID-19

3.4.2 Assessment of the Overall Impact of COVID-19 on the Industry

3.4.3 Pre COVID-19 and Post COVID-19 Market Scenario

3.5 Industry Risk Assessment

4 TV Advertising Market - By Geography

4.1 Global TV Advertising Market Value and Market Share by Regions

4.1.1 Global TV Advertising Value ($) by Region (2015-2020)

4.1.2 Global TV Advertising Value Market Share by Regions (2015-2020)

4.2 Global TV Advertising Market Production and Market Share by Major Countries

4.2.1 Global TV Advertising Production by Major Countries (2015-2020)

4.2.2 Global TV Advertising Production Market Share by Major Countries (2015-2020)

4.3 Global TV Advertising Market Consumption and Market Share by Regions

4.3.1 Global TV Advertising Consumption by Regions (2015-2020)

4.3.2 Global TV Advertising Consumption Market Share by Regions (2015-2020)

5 TV Advertising Market - By Trade Statistics

5.1 Global TV Advertising Export and Import

5.2 United States TV Advertising Export and Import (2015-2020)

5.3 Europe TV Advertising Export and Import (2015-2020)

5.4 China TV Advertising Export and Import (2015-2020)

5.5 Japan TV Advertising Export and Import (2015-2020)

5.6 India TV Advertising Export and Import (2015-2020)

5.7 ...

6 TV Advertising Market - By Type

6.1 Global TV Advertising Production and Market Share by Types (2015-2020)

6.1.1 Global TV Advertising Production by Types (2015-2020)

6.1.2 Global TV Advertising Production Market Share by Types (2015-2020)

6.2 Global TV Advertising Value and Market Share by Types (2015-2020)

6.2.1 Global TV Advertising Value by Types (2015-2020)

6.2.2 Global TV Advertising Value Market Share by Types (2015-2020)

6.3 Global TV Advertising Production, Price and Growth Rate of 20 Seconds (2015-2020)
6.4 Global TV Advertising Production, Price and Growth Rate of 60 Seconds (2015-2020)
6.5 Global TV Advertising Production, Price and Growth Rate of More than 60 Seconds (2015-2020)

7 TV Advertising Market - By Application

7.1 Global TV Advertising Consumption and Market Share by Applications (2015-2020)

7.1.1 Global TV Advertising Consumption by Applications (2015-2020)

7.1.2 Global TV Advertising Consumption Market Share by Applications (2015-2020)

7.2 Global TV Advertising Consumption and Growth Rate of Food & Beverage Industry (2015-2020)
7.3 Global TV Advertising Consumption and Growth Rate of Vehicles Industry (2015-2020)
7.4 Global TV Advertising Consumption and Growth Rate of Health and Medical Industry (2015-2020)
7.5 Global TV Advertising Consumption and Growth Rate of Commercial and Personal Services (2015-2020)
7.6 Global TV Advertising Consumption and Growth Rate of Consumer Goods (2015-2020)
7.7 Global TV Advertising Consumption and Growth Rate of Others (2015-2020)

8 North America TV Advertising Market

8.1 North America TV Advertising Market Size

8.2 United States TV Advertising Market Size

8.3 Canada TV Advertising Market Size

8.4 Mexico TV Advertising Market Size

8.5 The Influence of COVID-19 on North America Market

9 Europe TV Advertising Market Analysis

9.1 Europe TV Advertising Market Size

9.2 Germany TV Advertising Market Size

9.3 United Kingdom TV Advertising Market Size

9.4 France TV Advertising Market Size

9.5 Italy TV Advertising Market Size

9.6 Spain TV Advertising Market Size

9.7 The Influence of COVID-19 on Europe Market

10 Asia-Pacific TV Advertising Market Analysis

10.1 Asia-Pacific TV Advertising Market Size

10.2 China TV Advertising Market Size

10.3 Japan TV Advertising Market Size

10.4 South Korea TV Advertising Market Size

10.5 Southeast Asia TV Advertising Market Size

10.6 India TV Advertising Market Size

10.7 The Influence of COVID-19 on Asia Pacific Market

11 Middle East and Africa TV Advertising Market Analysis

11.1 Middle East and Africa TV Advertising Market Size

11.2 Saudi Arabia TV Advertising Market Size

11.3 UAE TV Advertising Market Size

11.4 South Africa TV Advertising Market Size

11.5 The Influence of COVID-19 on Middle East and Africa Market

12 South America TV Advertising Market Analysis

12.1 South America TV Advertising Market Size

12.2 Brazil TV Advertising Market Size

12.3 The Influence of COVID-19 on South America Market

13 Company Profiles

13.1 Sun TV Network
13.1.1 Sun TV Network Basic Information
13.1.2 Sun TV Network Product Profiles, Application and Specification
13.1.3 Sun TV Network TV Advertising Market Performance (2015-2020)
13.2 Gray Television
13.2.1 Gray Television Basic Information
13.2.2 Gray Television Product Profiles, Application and Specification
13.2.3 Gray Television TV Advertising Market Performance (2015-2020)
13.3 The Walt Disney
13.3.1 The Walt Disney Basic Information
13.3.2 The Walt Disney Product Profiles, Application and Specification
13.3.3 The Walt Disney TV Advertising Market Performance (2015-2020)
13.4 Vivendi
13.4.1 Vivendi Basic Information
13.4.2 Vivendi Product Profiles, Application and Specification
13.4.3 Vivendi TV Advertising Market Performance (2015-2020)
13.5 Viacom
13.5.1 Viacom Basic Information
13.5.2 Viacom Product Profiles, Application and Specification
13.5.3 Viacom TV Advertising Market Performance (2015-2020)
13.6 PublicisGroupe
13.6.1 PublicisGroupe Basic Information
13.6.2 PublicisGroupe Product Profiles, Application and Specification
13.6.3 PublicisGroupe TV Advertising Market Performance (2015-2020)
13.7 TV Today Network
13.7.1 TV Today Network Basic Information
13.7.2 TV Today Network Product Profiles, Application and Specification
13.7.3 TV Today Network TV Advertising Market Performance (2015-2020)
13.8 LiveRail
13.8.1 LiveRail Basic Information
13.8.2 LiveRail Product Profiles, Application and Specification
13.8.3 LiveRail TV Advertising Market Performance (2015-2020)
13.9 Comcast
13.9.1 Comcast Basic Information
13.9.2 Comcast Product Profiles, Application and Specification
13.9.3 Comcast TV Advertising Market Performance (2015-2020)
13.10 Dentsu Inc.
13.10.1 Dentsu Inc. Basic Information
13.10.2 Dentsu Inc. Product Profiles, Application and Specification
13.10.3 Dentsu Inc. TV Advertising Market Performance (2015-2020)
13.11 News
13.11.1 News Basic Information
13.11.2 News Product Profiles, Application and Specification
13.11.3 News TV Advertising Market Performance (2015-2020)
13.12 Omnicom Group
13.12.1 Omnicom Group Basic Information
13.12.2 Omnicom Group Product Profiles, Application and Specification
13.12.3 Omnicom Group TV Advertising Market Performance (2015-2020)
13.13 CBS
13.13.1 CBS Basic Information
13.13.2 CBS Product Profiles, Application and Specification
13.13.3 CBS TV Advertising Market Performance (2015-2020)
13.14 WPP
13.14.1 WPP Basic Information
13.14.2 WPP Product Profiles, Application and Specification
13.14.3 WPP TV Advertising Market Performance (2015-2020)
13.15 Time Warner
13.15.1 Time Warner Basic Information
13.15.2 Time Warner Product Profiles, Application and Specification
13.15.3 Time Warner TV Advertising Market Performance (2015-2020)
13.16 TBC
13.16.1 TBC Basic Information
13.16.2 TBC Product Profiles, Application and Specification
13.16.3 TBC TV Advertising Market Performance (2015-2020)
13.17 IPG
13.17.1 IPG Basic Information
13.17.2 IPG Product Profiles, Application and Specification
13.17.3 IPG TV Advertising Market Performance (2015-2020)
13.18 Sinclair Broadcast Group
13.18.1 Sinclair Broadcast Group Basic Information
13.18.2 Sinclair Broadcast Group Product Profiles, Application and Specification
13.18.3 Sinclair Broadcast Group TV Advertising Market Performance (2015-2020)
13.19 Univision Communication
13.19.1 Univision Communication Basic Information
13.19.2 Univision Communication Product Profiles, Application and Specification
13.19.3 Univision Communication TV Advertising Market Performance (2015-2020)
13.20 Havas SA
13.20.1 Havas SA Basic Information
13.20.2 Havas SA Product Profiles, Application and Specification
13.20.3 Havas SA TV Advertising Market Performance (2015-2020)
13.21 Fisher Communication
13.21.1 Fisher Communication Basic Information
13.21.2 Fisher Communication Product Profiles, Application and Specification
13.21.3 Fisher Communication TV Advertising Market Performance (2015-2020)

14 Market Forecast - By Regions

14.1 North America TV Advertising Market Forecast (2020-2025)

14.2 Europe TV Advertising Market Forecast (2020-2025)

14.3 Asia-Pacific TV Advertising Market Forecast (2020-2025)

14.4 Middle East and Africa TV Advertising Market Forecast (2020-2025)

14.5 South America TV Advertising Market Forecast (2020-2025)

15 Market Forecast - By Type and Applications

15.1 Global TV Advertising Market Forecast by Types (2020-2025)

15.1.1 Global TV Advertising Market Forecast Production and Market Share by Types (2020-2025)

15.1.2 Global TV Advertising Market Forecast Value and Market Share by Types (2020-2025)

15.2 Global TV Advertising Market Forecast by Applications (2020-2025)

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