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COVID-19 Outbreak-Global Search Engine Marketing Industry Market Report-Development Trends, Threats, Opportunities and Competitive Landscape in 2020

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Published on 11/19/2020| Code: MAR41115D| Category: Utilities| Total Pages: 125

Search Engine Marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay per click (PPC) listings.

The Search Engine Marketing market revenue was xx.xx Million USD in 2019, and will reach xx.xx Million USD in 2025, with a CAGR of x.x% during 2020-2025.

Under COVID-19 outbreak globally, this report provides 360 degrees of analysis from supply chain, import and export control to regional government policy and future influence on the industry. Detailed analysis about market status (2015-2020), enterprise competition pattern, advantages and disadvantages of enterprise products, industry development trends (2020-2025), regional industrial layout characteristics and macroeconomic policies, industrial policy has also been included. From raw materials to end users of this industry are analyzed scientifically, the trends of product circulation and sales channel will be presented as well. Considering COVID-19, this report provides comprehensive and in-depth analysis on how the epidemic push this industry transformation and reform.

In COVID-19 outbreak, Chapter 2.2 of this report provides an analysis of the impact of COVID-19 on the global economy and the Search Engine Marketing industry.

Chapter 3.7 covers the analysis of the impact of COVID-19 from the perspective of the industry chain.

In addition, chapters 7-11 consider the impact of COVID-19 on the regional economy.

The Search Engine Marketing market can be split based on product types, major applications, and important countries as follows:

Key players in the global Search Engine Marketing market covered in Chapter 12:

DuckDuckGo
Bing
Seznam
Yandex
Yahoo!
360
Baidu
Google
Naver
Alibaba
Sogou

In Chapter 4 and 14.1, on the basis of types, the Search Engine Marketing market from 2015 to 2025 is primarily split into:

Pay-per-click
Cost Per Impression
Web Analytics

In Chapter 5 and 14.2, on the basis of applications, the Search Engine Marketing market from 2015 to 2025 covers:

Mobile
PC

Geographically, the detailed analysis of consumption, revenue, market share and growth rate, historic and forecast (2015-2025) of the following regions are covered in Chapter 6, 7, 8, 9, 10, 11, 14:

North America (Covered in Chapter 7 and 14)

United States

Canada

Mexico

Europe (Covered in Chapter 8 and 14)

Germany

UK

France

Italy

Spain

Russia

Others

Asia-Pacific (Covered in Chapter 9 and 14)

China

Japan

South Korea

Australia

India

Southeast Asia

Others

Middle East and Africa (Covered in Chapter 10 and 14)

Saudi Arabia

UAE

Egypt

Nigeria

South Africa

Others

South America (Covered in Chapter 11 and 14)

Brazil

Argentina

Columbia

Chile

Others

Years considered for this report:

Historical Years: 2015-2019

Base Year: 2019

Estimated Year: 2020

Forecast Period: 2020-2025

Table of Content

1 Search Engine Marketing Introduction and Market Overview

1.1 Objectives of the Study

1.2 Overview of Search Engine Marketing

1.3 Scope of The Study

1.3.1 Key Market Segments

1.3.2 Players Covered

1.3.3 COVID-19's impact on the Search Engine Marketing industry

1.4 Methodology of The Study

1.5 Research Data Source

2 Executive Summary

2.1 Market Overview

2.1.1 Global Search Engine Marketing Market Size, 2015 – 2020

2.1.2 Global Search Engine Marketing Market Size by Type, 2015 – 2020

2.1.3 Global Search Engine Marketing Market Size by Application, 2015 – 2020

2.1.4 Global Search Engine Marketing Market Size by Region, 2015 - 2025

2.2 Business Environment Analysis

2.2.1 Global COVID-19 Status and Economic Overview

2.2.2 Influence of COVID-19 Outbreak on Search Engine Marketing Industry Development

3 Industry Chain Analysis

3.1 Upstream Raw Material Suppliers of Search Engine Marketing Analysis

3.2 Major Players of Search Engine Marketing

3.3 Search Engine Marketing Manufacturing Cost Structure Analysis

3.3.1 Production Process Analysis

3.3.2 Manufacturing Cost Structure of Search Engine Marketing

3.3.3 Labor Cost of Search Engine Marketing

3.4 Market Distributors of Search Engine Marketing

3.5 Major Downstream Buyers of Search Engine Marketing Analysis

3.6 The Impact of Covid-19 From the Perspective of Industry Chain

3.7 Regional Import and Export Controls Will Exist for a Long Time

3.8 Continued downward PMI Spreads Globally

4 Global Search Engine Marketing Market, by Type

4.1 Global Search Engine Marketing Value and Market Share by Type (2015-2020)

4.2 Global Search Engine Marketing Production and Market Share by Type (2015-2020)

4.3 Global Search Engine Marketing Value and Growth Rate by Type (2015-2020)

4.3.1 Global Search Engine Marketing Value and Growth Rate of Pay-per-click
4.3.2 Global Search Engine Marketing Value and Growth Rate of Cost Per Impression
4.3.3 Global Search Engine Marketing Value and Growth Rate of Web Analytics
4.4 Global Search Engine Marketing Price Analysis by Type (2015-2020)

5 Search Engine Marketing Market, by Application

5.1 Downstream Market Overview

5.2 Global Search Engine Marketing Consumption and Market Share by Application (2015-2020)

5.3 Global Search Engine Marketing Consumption and Growth Rate by Application (2015-2020)

5.3.1 Global Search Engine Marketing Consumption and Growth Rate of Mobile (2015-2020)
5.3.2 Global Search Engine Marketing Consumption and Growth Rate of PC (2015-2020)

6 Global Search Engine Marketing Market Analysis by Regions

6.1 Global Search Engine Marketing Sales, Revenue and Market Share by Regions

6.1.1 Global Search Engine Marketing Sales by Regions (2015-2020)

6.1.2 Global Search Engine Marketing Revenue by Regions (2015-2020)

6.2 North America Search Engine Marketing Sales and Growth Rate (2015-2020)

6.3 Europe Search Engine Marketing Sales and Growth Rate (2015-2020)

6.4 Asia-Pacific Search Engine Marketing Sales and Growth Rate (2015-2020)

6.5 Middle East and Africa Search Engine Marketing Sales and Growth Rate (2015-2020)

6.6 South America Search Engine Marketing Sales and Growth Rate (2015-2020)

7 North America Search Engine Marketing Market Analysis by Countries

7.1 The Influence of COVID-19 on North America Market

7.2 North America Search Engine Marketing Sales, Revenue and Market Share by Countries

7.2.1 North America Search Engine Marketing Sales by Countries (2015-2020)

7.2.2 North America Search Engine Marketing Revenue by Countries (2015-2020)

7.3 United States Search Engine Marketing Sales and Growth Rate (2015-2020)

7.4 Canada Search Engine Marketing Sales and Growth Rate (2015-2020)

7.5 Mexico Search Engine Marketing Sales and Growth Rate (2015-2020)

8 Europe Search Engine Marketing Market Analysis by Countries

8.1 The Influence of COVID-19 on Europe Market

8.2 Europe Search Engine Marketing Sales, Revenue and Market Share by Countries

8.2.1 Europe Search Engine Marketing Sales by Countries (2015-2020)

8.2.2 Europe Search Engine Marketing Revenue by Countries (2015-2020)

8.3 Germany Search Engine Marketing Sales and Growth Rate (2015-2020)

8.4 UK Search Engine Marketing Sales and Growth Rate (2015-2020)

8.5 France Search Engine Marketing Sales and Growth Rate (2015-2020)

8.6 Italy Search Engine Marketing Sales and Growth Rate (2015-2020)

8.7 Spain Search Engine Marketing Sales and Growth Rate (2015-2020)

8.8 Russia Search Engine Marketing Sales and Growth Rate (2015-2020)

9 Asia Pacific Search Engine Marketing Market Analysis by Countries

9.1 The Influence of COVID-19 on Asia Pacific Market

9.2 Asia Pacific Search Engine Marketing Sales, Revenue and Market Share by Countries

9.2.1 Asia Pacific Search Engine Marketing Sales by Countries (2015-2020)

9.2.2 Asia Pacific Search Engine Marketing Revenue by Countries (2015-2020)

9.3 China Search Engine Marketing Sales and Growth Rate (2015-2020)

9.4 Japan Search Engine Marketing Sales and Growth Rate (2015-2020)

9.5 South Korea Search Engine Marketing Sales and Growth Rate (2015-2020)

9.6 India Search Engine Marketing Sales and Growth Rate (2015-2020)

9.7 Southeast Asia Search Engine Marketing Sales and Growth Rate (2015-2020)

9.8 Australia Search Engine Marketing Sales and Growth Rate (2015-2020)

10 Middle East and Africa Search Engine Marketing Market Analysis by Countries

10.1 The Influence of COVID-19 on Middle East and Africa Market

10.2 Middle East and Africa Search Engine Marketing Sales, Revenue and Market Share by Countries

10.2.1 Middle East and Africa Search Engine Marketing Sales by Countries (2015-2020)

10.2.2 Middle East and Africa Search Engine Marketing Revenue by Countries (2015-2020)

10.3 Saudi Arabia Search Engine Marketing Sales and Growth Rate (2015-2020)

10.4 UAE Search Engine Marketing Sales and Growth Rate (2015-2020)

10.5 Egypt Search Engine Marketing Sales and Growth Rate (2015-2020)

10.6 Nigeria Search Engine Marketing Sales and Growth Rate (2015-2020)

10.7 South Africa Search Engine Marketing Sales and Growth Rate (2015-2020)

11 South America Search Engine Marketing Market Analysis by Countries

11.1 The Influence of COVID-19 on Middle East and Africa Market

11.2 South America Search Engine Marketing Sales, Revenue and Market Share by Countries

11.2.1 South America Search Engine Marketing Sales by Countries (2015-2020)

11.2.2 South America Search Engine Marketing Revenue by Countries (2015-2020)

11.3 Brazil Search Engine Marketing Sales and Growth Rate (2015-2020)

11.4 Argentina Search Engine Marketing Sales and Growth Rate (2015-2020)

11.5 Columbia Search Engine Marketing Sales and Growth Rate (2015-2020)

11.6 Chile Search Engine Marketing Sales and Growth Rate (2015-2020)

12 Competitive Landscape

12.1 DuckDuckGo
12.1.1 DuckDuckGo Basic Information
12.1.2 Search Engine Marketing Product Introduction
12.1.3 DuckDuckGo Production, Value, Price, Gross Margin 2015-2020
12.2 Bing
12.2.1 Bing Basic Information
12.2.2 Search Engine Marketing Product Introduction
12.2.3 Bing Production, Value, Price, Gross Margin 2015-2020
12.3 Seznam
12.3.1 Seznam Basic Information
12.3.2 Search Engine Marketing Product Introduction
12.3.3 Seznam Production, Value, Price, Gross Margin 2015-2020
12.4 Yandex
12.4.1 Yandex Basic Information
12.4.2 Search Engine Marketing Product Introduction
12.4.3 Yandex Production, Value, Price, Gross Margin 2015-2020
12.5 Yahoo!
12.5.1 Yahoo! Basic Information
12.5.2 Search Engine Marketing Product Introduction
12.5.3 Yahoo! Production, Value, Price, Gross Margin 2015-2020
12.6 360
12.6.1 360 Basic Information
12.6.2 Search Engine Marketing Product Introduction
12.6.3 360 Production, Value, Price, Gross Margin 2015-2020
12.7 Baidu
12.7.1 Baidu Basic Information
12.7.2 Search Engine Marketing Product Introduction
12.7.3 Baidu Production, Value, Price, Gross Margin 2015-2020
12.8 Google
12.8.1 Google Basic Information
12.8.2 Search Engine Marketing Product Introduction
12.8.3 Google Production, Value, Price, Gross Margin 2015-2020
12.9 Naver
12.9.1 Naver Basic Information
12.9.2 Search Engine Marketing Product Introduction
12.9.3 Naver Production, Value, Price, Gross Margin 2015-2020
12.10 Alibaba
12.10.1 Alibaba Basic Information
12.10.2 Search Engine Marketing Product Introduction
12.10.3 Alibaba Production, Value, Price, Gross Margin 2015-2020
12.11 Sogou
12.11.1 Sogou Basic Information
12.11.2 Search Engine Marketing Product Introduction
12.11.3 Sogou Production, Value, Price, Gross Margin 2015-2020

13 Industry Outlook

13.1 Market Driver Analysis

13.1.2 Market Restraints Analysis

13.1.3 Market Trends Analysis

13.2 Merger, Acquisition and New Investment

13.3 News of Product Release

14 Global Search Engine Marketing Market Forecast

14.1 Global Search Engine Marketing Market Value & Volume Forecast, by Type (2020-2025)

14.1.1 Pay-per-click Market Value and Volume Forecast (2020-2025)
14.1.2 Cost Per Impression Market Value and Volume Forecast (2020-2025)
14.1.3 Web Analytics Market Value and Volume Forecast (2020-2025)
14.2 Global Search Engine Marketing Market Value & Volume Forecast, by Application (2020-2025)

14.2.1 Mobile Market Value and Volume Forecast (2020-2025)
14.2.2 PC Market Value and Volume Forecast (2020-2025)
14.3 Search Engine Marketing Market Analysis and Forecast by Region

14.3.1 North America Market Value and Consumption Forecast (2020-2025)

14.3.2 Europe Market Value and Consumption Forecast (2020-2025)

14.3.3 Asia Pacific Market Value and Consumption Forecast (2020-2025)

14.3.4 Middle East and Africa Market Value and Consumption Forecast (2020-2025)

14.3.5 South America Market Value and Consumption Forecast (2020-2025)

15 New Project Feasibility Analysis

15.1 Industry Barriers and New Entrants SWOT Analysis

15.1.1 Porter’s Five Forces Analysis

15.1.2 New Entrants SWOT Analysis

15.2 Analysis and Suggestions on New Project Investment

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