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Global Programmatic Marketing or Advertising Market Development Strategy Pre and Post COVID-19, by Corporate Strategy Analysis, Landscape, Type, Application, and Leading 20 Countries

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Published on 11/23/2021| Code: MAR41115D| Category: Utilities| Total Pages: 132

Programmatic marketing is a way to target what types of audience you wish show your advertising to. Which can encompass segments across demographics such as age, gender, social standing, to geographic in certain areas of the country. As with Paid Search you can also limit the ads to times of day and frequency. You can decide which publishers you want your ads to show on. This way you are only paying for highly effective ads, delivered to the right people at the right time. Its a change from traditional ad buying. No longer a buyer agrees to run a certain number of ads with a publisher and is locked in to the contract.

Programmatic ad buying typically refers to the use of software to purchase digital advertising, as opposed to the traditional process that involves RFPs, human negotiations and manual insertion orders. It’s using machines to buy ads, basically.

The Programmatic Marketing or Advertising market revenue was xx Million USD in 2016, grew to xx Million USD in 2020, and will reach xx Million USD in 2026, with a CAGR of xx during 2020-2026.

Global Programmatic Marketing or Advertising Market Development Strategy Pre and Post COVID-19, by Corporate Strategy Analysis, Landscape, Type, Application, and Leading 20 Countries covers and analyzes the potential of the global Programmatic Marketing or Advertising industry, providing statistical information about market dynamics, growth factors, major challenges, PEST analysis and market entry strategy Analysis, opportunities and forecasts. The biggest highlight of the report is to provide companies in the industry with a strategic analysis of the impact of COVID-19. At the same time, this report analyzed the market of leading 20 countries and introduce the market potential of these countries.

Major Players in Programmatic Marketing or Advertising market are:

Marin Software
Quantcast Advertise
MediaMath
Acquisio
Sizmek
Yahoo Gemini
Wordstream
Adobe Media Optimizer
Facebook Business
The Trade Desk
Flashtalking
Adwords
Choozle
DATAXU

Most important types of Programmatic Marketing or Advertising products covered in this report are:

Programmatic RTB
Programmatic Direct

Most widely used downstream fields of Programmatic Marketing or Advertising market covered in this report are:

Marketing and Advertising
Health, Wellness and Fitness
Construction
Others

Top countries data covered in this report:

United States

Canada

Germany

UK

France

Italy

Spain

Russia

China

Japan

South Korea

Australia

Thailand

Brazil

Argentina

Chile

South Africa

Egypt

UAE

Saudi Arabia

Chapter 1 is the basis of the entire report. In this chapter, we define the market concept and market scope of Programmatic Marketing or Advertising, including product classification, application areas, and the entire report covered area.

Chapter 2 is the core idea of the whole report. In this chapter, we provide a detailed introduction to our research methods and data sources.

Chapter 3 focuses on analyzing the current competitive situation in the Programmatic Marketing or Advertising market and provides basic information, market data, product introductions, etc. of leading companies in the industry. At the same time, Chapter 3 includes the highlighted analysis--Strategies for Company to Deal with the Impact of COVID-19.

Chapter 4 provides breakdown data of different types of products, as well as market forecasts.

Different application fields have different usage and development prospects of products. Therefore, Chapter 5 provides subdivision data of different application fields and market forecasts.

Chapter 6 includes detailed data of major regions of the world, including detailed data of major regions of the world. North America, Asia Pacific, Europe, South America, Middle East and Africa.

Chapters 7-26 focus on the regional market. We have selected the most representative 20 countries from 197 countries in the world and conducted a detailed analysis and overview of the market development of these countries.

Chapter 27 focuses on market qualitative analysis, providing market driving factor analysis, market development constraints, PEST analysis, industry trends under COVID-19, market entry strategy analysis, etc.

Key Points:

Define, describe and forecast Programmatic Marketing or Advertising product market by type, application, end user and region.

Provide enterprise external environment analysis and PEST analysis.

Provide strategies for company to deal with the impact of COVID-19.

Provide market dynamic analysis, including market driving factors, market development constraints.

Provide market entry strategy analysis for new players or players who are ready to enter the market, including market segment definition, client analysis, distribution model, product messaging and positioning, and price strategy analysis.

Keep up with international market trends and provide analysis of the impact of the COVID-19 epidemic on major regions of the world.

Analyze the market opportunities of stakeholders and provide market leaders with details of the competitive landscape.

Years considered for this report:

Historical Years: 2016-2020

Base Year: 2020

Estimated Year: 2021

Forecast Period: 2021-2026

Table of Content

1 Programmatic Marketing or Advertising Market Definition and Overview

1.1 Objectives of the Study

1.2 Overview of Programmatic Marketing or Advertising

1.3 Programmatic Marketing or Advertising Market Scope and Market Size Estimation

1.4 Market Segmentation

1.4.1 Types of Programmatic Marketing or Advertising

1.4.2 Applications of Programmatic Marketing or Advertising

1.5 Market Exchange Rate

2 Research Method and Logic

2.1 Methodology

2.2 Research Data Source

3 Market Competition Analysis

3.1 Marin Software Market Performance Analysis
3.1.1 Marin Software Basic Information
3.1.2 Product and Service Analysis
3.1.3 Strategies for Company to Deal with the Impact of COVID-19
3.1.4 Marin Software Sales, Value, Price, Gross Margin 2016-2021
3.2 Quantcast Advertise Market Performance Analysis
3.2.1 Quantcast Advertise Basic Information
3.2.2 Product and Service Analysis
3.2.3 Strategies for Company to Deal with the Impact of COVID-19
3.2.4 Quantcast Advertise Sales, Value, Price, Gross Margin 2016-2021
3.3 MediaMath Market Performance Analysis
3.3.1 MediaMath Basic Information
3.3.2 Product and Service Analysis
3.3.3 Strategies for Company to Deal with the Impact of COVID-19
3.3.4 MediaMath Sales, Value, Price, Gross Margin 2016-2021
3.4 Acquisio Market Performance Analysis
3.4.1 Acquisio Basic Information
3.4.2 Product and Service Analysis
3.4.3 Strategies for Company to Deal with the Impact of COVID-19
3.4.4 Acquisio Sales, Value, Price, Gross Margin 2016-2021
3.5 Sizmek Market Performance Analysis
3.5.1 Sizmek Basic Information
3.5.2 Product and Service Analysis
3.5.3 Strategies for Company to Deal with the Impact of COVID-19
3.5.4 Sizmek Sales, Value, Price, Gross Margin 2016-2021
3.6 Yahoo Gemini Market Performance Analysis
3.6.1 Yahoo Gemini Basic Information
3.6.2 Product and Service Analysis
3.6.3 Strategies for Company to Deal with the Impact of COVID-19
3.6.4 Yahoo Gemini Sales, Value, Price, Gross Margin 2016-2021
3.7 Wordstream Market Performance Analysis
3.7.1 Wordstream Basic Information
3.7.2 Product and Service Analysis
3.7.3 Strategies for Company to Deal with the Impact of COVID-19
3.7.4 Wordstream Sales, Value, Price, Gross Margin 2016-2021
3.8 Adobe Media Optimizer Market Performance Analysis
3.8.1 Adobe Media Optimizer Basic Information
3.8.2 Product and Service Analysis
3.8.3 Strategies for Company to Deal with the Impact of COVID-19
3.8.4 Adobe Media Optimizer Sales, Value, Price, Gross Margin 2016-2021
3.9 Facebook Business Market Performance Analysis
3.9.1 Facebook Business Basic Information
3.9.2 Product and Service Analysis
3.9.3 Strategies for Company to Deal with the Impact of COVID-19
3.9.4 Facebook Business Sales, Value, Price, Gross Margin 2016-2021
3.10 The Trade Desk Market Performance Analysis
3.10.1 The Trade Desk Basic Information
3.10.2 Product and Service Analysis
3.10.3 Strategies for Company to Deal with the Impact of COVID-19
3.10.4 The Trade Desk Sales, Value, Price, Gross Margin 2016-2021
3.11 Flashtalking Market Performance Analysis
3.11.1 Flashtalking Basic Information
3.11.2 Product and Service Analysis
3.11.3 Strategies for Company to Deal with the Impact of COVID-19
3.11.4 Flashtalking Sales, Value, Price, Gross Margin 2016-2021
3.12 Adwords Market Performance Analysis
3.12.1 Adwords Basic Information
3.12.2 Product and Service Analysis
3.12.3 Strategies for Company to Deal with the Impact of COVID-19
3.12.4 Adwords Sales, Value, Price, Gross Margin 2016-2021
3.13 Choozle Market Performance Analysis
3.13.1 Choozle Basic Information
3.13.2 Product and Service Analysis
3.13.3 Strategies for Company to Deal with the Impact of COVID-19
3.13.4 Choozle Sales, Value, Price, Gross Margin 2016-2021
3.14 DATAXU Market Performance Analysis
3.14.1 DATAXU Basic Information
3.14.2 Product and Service Analysis
3.14.3 Strategies for Company to Deal with the Impact of COVID-19
3.14.4 DATAXU Sales, Value, Price, Gross Margin 2016-2021

4 Market Segment by Type, Historical Data and Market Forecasts

4.1 Global Programmatic Marketing or Advertising Production and Value by Type

4.1.1 Global Programmatic Marketing or Advertising Production by Type 2016-2021

4.1.2 Global Programmatic Marketing or Advertising Market Value by Type 2016-2021

4.2 Global Programmatic Marketing or Advertising Market Production, Value and Growth Rate by Type 2016-2021

4.2.1 Programmatic RTB Market Production, Value and Growth Rate
4.2.2 Programmatic Direct Market Production, Value and Growth Rate
4.3 Global Programmatic Marketing or Advertising Production and Value Forecast by Type

4.3.1 Global Programmatic Marketing or Advertising Production Forecast by Type 2021-2026

4.3.2 Global Programmatic Marketing or Advertising Market Value Forecast by Type 2021-2026

4.4 Global Programmatic Marketing or Advertising Market Production, Value and Growth Rate by Type Forecast 2021-2026

4.4.1 Programmatic RTB Market Production, Value and Growth Rate Forecast
4.4.2 Programmatic Direct Market Production, Value and Growth Rate Forecast

5 Market Segment by Application, Historical Data and Market Forecasts

5.1 Global Programmatic Marketing or Advertising Consumption and Value by Application

5.1.1 Global Programmatic Marketing or Advertising Consumption by Application 2016-2021

5.1.2 Global Programmatic Marketing or Advertising Market Value by Application 2016-2021

5.2 Global Programmatic Marketing or Advertising Market Consumption, Value and Growth Rate by Application 2016-2021

5.2.1 Marketing and Advertising Market Consumption, Value and Growth Rate
5.2.2 Health, Wellness and Fitness Market Consumption, Value and Growth Rate
5.2.3 Construction Market Consumption, Value and Growth Rate
5.2.4 Others Market Consumption, Value and Growth Rate
5.3 Global Programmatic Marketing or Advertising Consumption and Value Forecast by Application

5.3.1 Global Programmatic Marketing or Advertising Consumption Forecast by Application 2021-2026

5.3.2 Global Programmatic Marketing or Advertising Market Value Forecast by Application 2021-2026

5.4 Global Programmatic Marketing or Advertising Market Consumption, Value and Growth Rate by Application Forecast 2021-2026

5.4.1 Marketing and Advertising Market Consumption, Value and Growth Rate Forecast
5.4.2 Health, Wellness and Fitness Market Consumption, Value and Growth Rate Forecast
5.4.3 Construction Market Consumption, Value and Growth Rate Forecast
5.4.4 Others Market Consumption, Value and Growth Rate Forecast

6 Global Programmatic Marketing or Advertising by Region, Historical Data and Market Forecasts

6.1 Global Programmatic Marketing or Advertising Sales by Region 2016-2021

6.2 Global Programmatic Marketing or Advertising Market Value by Region 2016-2021

6.3 Global Programmatic Marketing or Advertising Market Sales, Value and Growth Rate by Region 2016-2021

6.3.1 North America

6.3.2 Europe

6.3.3 Asia Pacific

6.3.4 South America

6.3.5 Middle East and Africa

6.4 Global Programmatic Marketing or Advertising Sales Forecast by Region 2021-2026

6.5 Global Programmatic Marketing or Advertising Market Value Forecast by Region 2021-2026

6.6 Global Programmatic Marketing or Advertising Market Sales, Value and Growth Rate Forecast by Region 2021-2026

6.6.1 North America

6.6.2 Europe

6.6.3 Asia Pacific

6.6.4 South America

6.6.5 Middle East and Africa

7 United State Market Size Analysis 2016-2026

7.1 United State Programmatic Marketing or Advertising Value and Market Growth 2016-2021

7.2 United State Programmatic Marketing or Advertising Sales and Market Growth 2016-2021

7.3 United State Programmatic Marketing or Advertising Market Value Forecast 2021-2026

8 Canada Market Size Analysis 2016-2026

8.1 Canada Programmatic Marketing or Advertising Value and Market Growth 2016-2021

8.2 Canada Programmatic Marketing or Advertising Sales and Market Growth 2016-2021

8.3 Canada Programmatic Marketing or Advertising Market Value Forecast 2021-2026

9 Germany Market Size Analysis 2016-2026

9.1 Germany Programmatic Marketing or Advertising Value and Market Growth 2016-2021

9.2 Germany Programmatic Marketing or Advertising Sales and Market Growth 2016-2021

9.3 Germany Programmatic Marketing or Advertising Market Value Forecast 2021-2026

10 UK Market Size Analysis 2016-2026

10.1 UK Programmatic Marketing or Advertising Value and Market Growth 2016-2021

10.2 UK Programmatic Marketing or Advertising Sales and Market Growth 2016-2021

10.3 UK Programmatic Marketing or Advertising Market Value Forecast 2021-2026

11 France Market Size Analysis 2016-2026

11.1 France Programmatic Marketing or Advertising Value and Market Growth 2016-2021

11.2 France Programmatic Marketing or Advertising Sales and Market Growth 2016-2021

11.3 France Programmatic Marketing or Advertising Market Value Forecast 2021-2026

12 Italy Market Size Analysis 2016-2026

12.1 Italy Programmatic Marketing or Advertising Value and Market Growth 2016-2021

12.2 Italy Programmatic Marketing or Advertising Sales and Market Growth 2016-2021

12.3 Italy Programmatic Marketing or Advertising Market Value Forecast 2021-2026

13 Spain Market Size Analysis 2016-2026

13.1 Spain Programmatic Marketing or Advertising Value and Market Growth 2016-2021

13.2 Spain Programmatic Marketing or Advertising Sales and Market Growth 2016-2021

13.3 Spain Programmatic Marketing or Advertising Market Value Forecast 2021-2026

14 Russia Market Size Analysis 2016-2026

14.1 Russia Programmatic Marketing or Advertising Value and Market Growth 2016-2021

14.2 Russia Programmatic Marketing or Advertising Sales and Market Growth 2016-2021

14.3 Russia Programmatic Marketing or Advertising Market Value Forecast 2021-2026

15 China Market Size Analysis 2016-2026

15.1 China Programmatic Marketing or Advertising Value and Market Growth 2016-2021

15.2 China Programmatic Marketing or Advertising Sales and Market Growth 2016-2021

15.3 China Programmatic Marketing or Advertising Market Value Forecast 2021-2026

16 Japan Market Size Analysis 2016-2026

16.1 Japan Programmatic Marketing or Advertising Value and Market Growth 2016-2021

16.2 Japan Programmatic Marketing or Advertising Sales and Market Growth 2016-2021

16.3 Japan Programmatic Marketing or Advertising Market Value Forecast 2021-2026

17 South Korea Market Size Analysis 2016-2026

17.1 South Korea Programmatic Marketing or Advertising Value and Market Growth 2016-2021

17.2 South Korea Programmatic Marketing or Advertising Sales and Market Growth 2016-2021

17.3 South Korea Programmatic Marketing or Advertising Market Value Forecast 2021-2026

18 Australia Market Size Analysis 2016-2026

18.1 Australia Programmatic Marketing or Advertising Value and Market Growth 2016-2021

18.2 Australia Programmatic Marketing or Advertising Sales and Market Growth 2016-2021

18.3 Australia Programmatic Marketing or Advertising Market Value Forecast 2021-2026

19 Thailand Market Size Analysis 2016-2026

19.1 Thailand Programmatic Marketing or Advertising Value and Market Growth 2016-2021

19.2 Thailand Programmatic Marketing or Advertising Sales and Market Growth 2016-2021

19.3 Thailand Programmatic Marketing or Advertising Market Value Forecast 2021-2026

20 Brazil Market Size Analysis 2016-2026

20.1 Brazil Programmatic Marketing or Advertising Value and Market Growth 2016-2021

20.2 Brazil Programmatic Marketing or Advertising Sales and Market Growth 2016-2021

20.3 Brazil Programmatic Marketing or Advertising Market Value Forecast 2021-2026

21 Argentina Market Size Analysis 2016-2026

21.1 Argentina Programmatic Marketing or Advertising Value and Market Growth 2016-2021

21.2 Argentina Programmatic Marketing or Advertising Sales and Market Growth 2016-2021

21.3 Argentina Programmatic Marketing or Advertising Market Value Forecast 2021-2026

22 Chile Market Size Analysis 2016-2026

22.1 Chile Programmatic Marketing or Advertising Value and Market Growth 2016-2021

22.2 Chile Programmatic Marketing or Advertising Sales and Market Growth 2016-2021

22.3 Chile Programmatic Marketing or Advertising Market Value Forecast 2021-2026

23 South Africa Market Size Analysis 2016-2026

23.1 South Africa Programmatic Marketing or Advertising Value and Market Growth 2016-2021

23.2 South Africa Programmatic Marketing or Advertising Sales and Market Growth 2016-2021

23.3 South Africa Programmatic Marketing or Advertising Market Value Forecast 2021-2026

24 Egypt Market Size Analysis 2016-2026

24.1 Egypt Programmatic Marketing or Advertising Value and Market Growth 2016-2021

24.2 Egypt Programmatic Marketing or Advertising Sales and Market Growth 2016-2021

24.3 Egypt Programmatic Marketing or Advertising Market Value Forecast 2021-2026

25 UAE Market Size Analysis 2016-2026

25.1 UAE Programmatic Marketing or Advertising Value and Market Growth 2016-2021

25.2 UAE Programmatic Marketing or Advertising Sales and Market Growth 2016-2021

25.3 UAE Programmatic Marketing or Advertising Market Value Forecast 2021-2026

26 Saudi Arabia Market Size Analysis 2016-2026

26.1 Saudi Arabia Programmatic Marketing or Advertising Value and Market Growth 2016-2021

26.2 Saudi Arabia Programmatic Marketing or Advertising Sales and Market Growth 2016-2021

26.3 Saudi Arabia Programmatic Marketing or Advertising Market Value Forecast 2021-2026

27 Market Dynamic Analysis and Development Suggestions

27.1 Market Drivers

27.2 Market Development Constraints

27.3 PEST Analysis

27.3.1 Political Factors

27.3.2 Economic Factors

27.3.3 Social Factors

27.3.4 Technological Factors

27.4 Industry Trends Under COVID-19

27.4.1 Risk Assessment on COVID-19

27.4.2 Assessment of the Overall Impact of COVID-19 on the Industry

27.4.3 Pre COVID-19 and Post COVID-19 Market Scenario

27.5 Market Entry Strategy Analysis

27.5.1 Market Definition

27.5.2 Client

27.5.3 Distribution Model

27.5.4 Product Messaging and Positioning

27.5.5 Price

27.6 Advice on Entering the Market

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