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Global Programmatic Display Advertising Market Report 2020 by Key Players, Types, Applications, Countries, Market Size, Forecast to 2026 (Based on 2020 COVID-19 Worldwide Spread)

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Published on 09/03/2020| Code: MAR41115D| Category: Utilities| Total Pages: 126

The Programmatic Display Advertising market is expected to grow from USD X.X million in 2020 to USD X.X million by 2026, at a CAGR of X.X% during the forecast period. The global Programmatic Display Advertising market report is a comprehensive research that focuses on the overall consumption structure, development trends, sales models and sales of top countries in the global Programmatic Display Advertising market. The report focuses on well-known providers in the global Programmatic Display Advertising industry, market segments, competition, and the macro environment.

Under COVID-19 Outbreak, how the Programmatic Display Advertising Industry will develop is also analyzed in detail in Chapter 1.7 of the report.

In Chapter 2.4, we analyzed industry trends in the context of COVID-19.

In Chapter 3.5, we analyzed the impact of COVID-19 on the product industry chain based on the upstream and downstream markets.

In Chapters 6 to 10 of the report, we analyze the impact of COVID-19 on various regions and major countries.

In chapter 13.5, the impact of COVID-19 on the future development of the industry is pointed out.

A holistic study of the market is made by considering a variety of factors, from demographics conditions and business cycles in a particular country to market-specific microeconomic impacts. The study found the shift in market paradigms in terms of regional competitive advantage and the competitive landscape of major players.

Key players in the global Programmatic Display Advertising market covered in Chapter 4:

Beeswax
Adform
AppNexus Inc.
Sparcmedia
Yahoo! Inc.
Alpha Digital
AOL Inc.
Between Digital
Adobe Systems Incorporated
Centro, Inc.
DataXu Inc.
Google Inc.
The Trade Desk
MediaMath Inc
Rubicon Project Inc.
Turn Inc.
Rocket Fuel Inc.
IPONWEB Holding Limited
Fluct
RadiumOne, Inc.
Connexity, Inc.
TubeMogul

In Chapter 11 and 13.3, on the basis of types, the Programmatic Display Advertising market from 2015 to 2026 is primarily split into:

Real Time Bidding
Private Marketplace
Automated Guaranteed

In Chapter 12 and 13.4, on the basis of applications, the Programmatic Display Advertising market from 2015 to 2026 covers:

E-commerce Ads
Travel Ads
Game Ads
Others

Geographically, the detailed analysis of consumption, revenue, market share and growth rate, historic and forecast (2015-2026) of the following regions are covered in Chapter 5, 6, 7, 8, 9, 10, 13:

North America (Covered in Chapter 6 and 13)

United States

Canada

Mexico

Europe (Covered in Chapter 7 and 13)

Germany

UK

France

Italy

Spain

Russia

Others

Asia-Pacific (Covered in Chapter 8 and 13)

China

Japan

South Korea

Australia

India

Southeast Asia

Others

Middle East and Africa (Covered in Chapter 9 and 13)

Saudi Arabia

UAE

Egypt

Nigeria

South Africa

Others

South America (Covered in Chapter 10 and 13)

Brazil

Argentina

Columbia

Chile

Others

Years considered for this report:

Historical Years: 2015-2019

Base Year: 2019

Estimated Year: 2020

Forecast Period: 2020-2026

Table of Content

1 Report Overview

1.1 Study Scope

1.2 Key Market Segments

1.3 Regulatory Scenario by Region/Country

1.4 Market Investment Scenario Strategic

1.5 Market Analysis by Type

1.5.1 Global Programmatic Display Advertising Market Share by Type (2020-2026)

1.5.2 Real Time Bidding
1.5.3 Private Marketplace
1.5.4 Automated Guaranteed
1.6 Market by Application

1.6.1 Global Programmatic Display Advertising Market Share by Application (2020-2026)

1.6.2 E-commerce Ads
1.6.3 Travel Ads
1.6.4 Game Ads
1.6.5 Others
1.7 Programmatic Display Advertising Industry Development Trends under COVID-19 Outbreak

1.7.1 Global COVID-19 Status Overview

1.7.2 Influence of COVID-19 Outbreak on Programmatic Display Advertising Industry Development

2. Global Market Growth Trends

2.1 Industry Trends

2.1.1 SWOT Analysis

2.1.2 Porter’s Five Forces Analysis

2.2 Potential Market and Growth Potential Analysis

2.3 Industry News and Policies by Regions

2.3.1 Industry News

2.3.2 Industry Policies

2.4 Industry Trends Under COVID-19

3 Value Chain of Programmatic Display Advertising Market

3.1 Value Chain Status

3.2 Programmatic Display Advertising Manufacturing Cost Structure Analysis

3.2.1 Production Process Analysis

3.2.2 Manufacturing Cost Structure of Programmatic Display Advertising

3.2.3 Labor Cost of Programmatic Display Advertising

3.2.3.1 Labor Cost of Programmatic Display Advertising Under COVID-19

3.3 Sales and Marketing Model Analysis

3.4 Downstream Major Customer Analysis (by Region)

3.5 Value Chain Status Under COVID-19

4 Players Profiles

4.1 Beeswax
4.1.1 Beeswax Basic Information
4.1.2 Programmatic Display Advertising Product Profiles, Application and Specification
4.1.3 Beeswax Programmatic Display Advertising Market Performance (2015-2020)
4.1.4 Beeswax Business Overview
4.2 Adform
4.2.1 Adform Basic Information
4.2.2 Programmatic Display Advertising Product Profiles, Application and Specification
4.2.3 Adform Programmatic Display Advertising Market Performance (2015-2020)
4.2.4 Adform Business Overview
4.3 AppNexus Inc.
4.3.1 AppNexus Inc. Basic Information
4.3.2 Programmatic Display Advertising Product Profiles, Application and Specification
4.3.3 AppNexus Inc. Programmatic Display Advertising Market Performance (2015-2020)
4.3.4 AppNexus Inc. Business Overview
4.4 Sparcmedia
4.4.1 Sparcmedia Basic Information
4.4.2 Programmatic Display Advertising Product Profiles, Application and Specification
4.4.3 Sparcmedia Programmatic Display Advertising Market Performance (2015-2020)
4.4.4 Sparcmedia Business Overview
4.5 Yahoo! Inc.
4.5.1 Yahoo! Inc. Basic Information
4.5.2 Programmatic Display Advertising Product Profiles, Application and Specification
4.5.3 Yahoo! Inc. Programmatic Display Advertising Market Performance (2015-2020)
4.5.4 Yahoo! Inc. Business Overview
4.6 Alpha Digital
4.6.1 Alpha Digital Basic Information
4.6.2 Programmatic Display Advertising Product Profiles, Application and Specification
4.6.3 Alpha Digital Programmatic Display Advertising Market Performance (2015-2020)
4.6.4 Alpha Digital Business Overview
4.7 AOL Inc.
4.7.1 AOL Inc. Basic Information
4.7.2 Programmatic Display Advertising Product Profiles, Application and Specification
4.7.3 AOL Inc. Programmatic Display Advertising Market Performance (2015-2020)
4.7.4 AOL Inc. Business Overview
4.8 Between Digital
4.8.1 Between Digital Basic Information
4.8.2 Programmatic Display Advertising Product Profiles, Application and Specification
4.8.3 Between Digital Programmatic Display Advertising Market Performance (2015-2020)
4.8.4 Between Digital Business Overview
4.9 Adobe Systems Incorporated
4.9.1 Adobe Systems Incorporated Basic Information
4.9.2 Programmatic Display Advertising Product Profiles, Application and Specification
4.9.3 Adobe Systems Incorporated Programmatic Display Advertising Market Performance (2015-2020)
4.9.4 Adobe Systems Incorporated Business Overview
4.10 Centro, Inc.
4.10.1 Centro, Inc. Basic Information
4.10.2 Programmatic Display Advertising Product Profiles, Application and Specification
4.10.3 Centro, Inc. Programmatic Display Advertising Market Performance (2015-2020)
4.10.4 Centro, Inc. Business Overview
4.11 DataXu Inc.
4.11.1 DataXu Inc. Basic Information
4.11.2 Programmatic Display Advertising Product Profiles, Application and Specification
4.11.3 DataXu Inc. Programmatic Display Advertising Market Performance (2015-2020)
4.11.4 DataXu Inc. Business Overview
4.12 Google Inc.
4.12.1 Google Inc. Basic Information
4.12.2 Programmatic Display Advertising Product Profiles, Application and Specification
4.12.3 Google Inc. Programmatic Display Advertising Market Performance (2015-2020)
4.12.4 Google Inc. Business Overview
4.13 The Trade Desk
4.13.1 The Trade Desk Basic Information
4.13.2 Programmatic Display Advertising Product Profiles, Application and Specification
4.13.3 The Trade Desk Programmatic Display Advertising Market Performance (2015-2020)
4.13.4 The Trade Desk Business Overview
4.14 MediaMath Inc
4.14.1 MediaMath Inc Basic Information
4.14.2 Programmatic Display Advertising Product Profiles, Application and Specification
4.14.3 MediaMath Inc Programmatic Display Advertising Market Performance (2015-2020)
4.14.4 MediaMath Inc Business Overview
4.15 Rubicon Project Inc.
4.15.1 Rubicon Project Inc. Basic Information
4.15.2 Programmatic Display Advertising Product Profiles, Application and Specification
4.15.3 Rubicon Project Inc. Programmatic Display Advertising Market Performance (2015-2020)
4.15.4 Rubicon Project Inc. Business Overview
4.16 Turn Inc.
4.16.1 Turn Inc. Basic Information
4.16.2 Programmatic Display Advertising Product Profiles, Application and Specification
4.16.3 Turn Inc. Programmatic Display Advertising Market Performance (2015-2020)
4.16.4 Turn Inc. Business Overview
4.17 Rocket Fuel Inc.
4.17.1 Rocket Fuel Inc. Basic Information
4.17.2 Programmatic Display Advertising Product Profiles, Application and Specification
4.17.3 Rocket Fuel Inc. Programmatic Display Advertising Market Performance (2015-2020)
4.17.4 Rocket Fuel Inc. Business Overview
4.18 IPONWEB Holding Limited
4.18.1 IPONWEB Holding Limited Basic Information
4.18.2 Programmatic Display Advertising Product Profiles, Application and Specification
4.18.3 IPONWEB Holding Limited Programmatic Display Advertising Market Performance (2015-2020)
4.18.4 IPONWEB Holding Limited Business Overview
4.19 Fluct
4.19.1 Fluct Basic Information
4.19.2 Programmatic Display Advertising Product Profiles, Application and Specification
4.19.3 Fluct Programmatic Display Advertising Market Performance (2015-2020)
4.19.4 Fluct Business Overview
4.20 RadiumOne, Inc.
4.20.1 RadiumOne, Inc. Basic Information
4.20.2 Programmatic Display Advertising Product Profiles, Application and Specification
4.20.3 RadiumOne, Inc. Programmatic Display Advertising Market Performance (2015-2020)
4.20.4 RadiumOne, Inc. Business Overview
4.21 Connexity, Inc.
4.21.1 Connexity, Inc. Basic Information
4.21.2 Programmatic Display Advertising Product Profiles, Application and Specification
4.21.3 Connexity, Inc. Programmatic Display Advertising Market Performance (2015-2020)
4.21.4 Connexity, Inc. Business Overview
4.22 TubeMogul
4.22.1 TubeMogul Basic Information
4.22.2 Programmatic Display Advertising Product Profiles, Application and Specification
4.22.3 TubeMogul Programmatic Display Advertising Market Performance (2015-2020)
4.22.4 TubeMogul Business Overview

5 Global Programmatic Display Advertising Market Analysis by Regions

5.1 Global Programmatic Display Advertising Sales, Revenue and Market Share by Regions

5.1.1 Global Programmatic Display Advertising Sales by Regions (2015-2020)

5.1.2 Global Programmatic Display Advertising Revenue by Regions (2015-2020)

5.2 North America Programmatic Display Advertising Sales and Growth Rate (2015-2020)

5.3 Europe Programmatic Display Advertising Sales and Growth Rate (2015-2020)

5.4 Asia-Pacific Programmatic Display Advertising Sales and Growth Rate (2015-2020)

5.5 Middle East and Africa Programmatic Display Advertising Sales and Growth Rate (2015-2020)

5.6 South America Programmatic Display Advertising Sales and Growth Rate (2015-2020)

6 North America Programmatic Display Advertising Market Analysis by Countries

6.1 North America Programmatic Display Advertising Sales, Revenue and Market Share by Countries

6.1.1 North America Programmatic Display Advertising Sales by Countries (2015-2020)

6.1.2 North America Programmatic Display Advertising Revenue by Countries (2015-2020)

6.1.3 North America Programmatic Display Advertising Market Under COVID-19

6.2 United States Programmatic Display Advertising Sales and Growth Rate (2015-2020)

6.2.1 United States Programmatic Display Advertising Market Under COVID-19

6.3 Canada Programmatic Display Advertising Sales and Growth Rate (2015-2020)

6.4 Mexico Programmatic Display Advertising Sales and Growth Rate (2015-2020)

7 Europe Programmatic Display Advertising Market Analysis by Countries

7.1 Europe Programmatic Display Advertising Sales, Revenue and Market Share by Countries

7.1.1 Europe Programmatic Display Advertising Sales by Countries (2015-2020)

7.1.2 Europe Programmatic Display Advertising Revenue by Countries (2015-2020)

7.1.3 Europe Programmatic Display Advertising Market Under COVID-19

7.2 Germany Programmatic Display Advertising Sales and Growth Rate (2015-2020)

7.2.1 Germany Programmatic Display Advertising Market Under COVID-19

7.3 UK Programmatic Display Advertising Sales and Growth Rate (2015-2020)

7.3.1 UK Programmatic Display Advertising Market Under COVID-19

7.4 France Programmatic Display Advertising Sales and Growth Rate (2015-2020)

7.4.1 France Programmatic Display Advertising Market Under COVID-19

7.5 Italy Programmatic Display Advertising Sales and Growth Rate (2015-2020)

7.5.1 Italy Programmatic Display Advertising Market Under COVID-19

7.6 Spain Programmatic Display Advertising Sales and Growth Rate (2015-2020)

7.6.1 Spain Programmatic Display Advertising Market Under COVID-19

7.7 Russia Programmatic Display Advertising Sales and Growth Rate (2015-2020)

7.7.1 Russia Programmatic Display Advertising Market Under COVID-19

8 Asia-Pacific Programmatic Display Advertising Market Analysis by Countries

8.1 Asia-Pacific Programmatic Display Advertising Sales, Revenue and Market Share by Countries

8.1.1 Asia-Pacific Programmatic Display Advertising Sales by Countries (2015-2020)

8.1.2 Asia-Pacific Programmatic Display Advertising Revenue by Countries (2015-2020)

8.1.3 Asia-Pacific Programmatic Display Advertising Market Under COVID-19

8.2 China Programmatic Display Advertising Sales and Growth Rate (2015-2020)

8.2.1 China Programmatic Display Advertising Market Under COVID-19

8.3 Japan Programmatic Display Advertising Sales and Growth Rate (2015-2020)

8.3.1 Japan Programmatic Display Advertising Market Under COVID-19

8.4 South Korea Programmatic Display Advertising Sales and Growth Rate (2015-2020)

8.4.1 South Korea Programmatic Display Advertising Market Under COVID-19

8.5 Australia Programmatic Display Advertising Sales and Growth Rate (2015-2020)

8.6 India Programmatic Display Advertising Sales and Growth Rate (2015-2020)

8.6.1 India Programmatic Display Advertising Market Under COVID-19

8.7 Southeast Asia Programmatic Display Advertising Sales and Growth Rate (2015-2020)

8.7.1 Southeast Asia Programmatic Display Advertising Market Under COVID-19

9 Middle East and Africa Programmatic Display Advertising Market Analysis by Countries

9.1 Middle East and Africa Programmatic Display Advertising Sales, Revenue and Market Share by Countries

9.1.1 Middle East and Africa Programmatic Display Advertising Sales by Countries (2015-2020)

9.1.2 Middle East and Africa Programmatic Display Advertising Revenue by Countries (2015-2020)

9.1.3 Middle East and Africa Programmatic Display Advertising Market Under COVID-19

9.2 Saudi Arabia Programmatic Display Advertising Sales and Growth Rate (2015-2020)

9.3 UAE Programmatic Display Advertising Sales and Growth Rate (2015-2020)

9.4 Egypt Programmatic Display Advertising Sales and Growth Rate (2015-2020)

9.5 Nigeria Programmatic Display Advertising Sales and Growth Rate (2015-2020)

9.6 South Africa Programmatic Display Advertising Sales and Growth Rate (2015-2020)

10 South America Programmatic Display Advertising Market Analysis by Countries

10.1 South America Programmatic Display Advertising Sales, Revenue and Market Share by Countries

10.1.1 South America Programmatic Display Advertising Sales by Countries (2015-2020)

10.1.2 South America Programmatic Display Advertising Revenue by Countries (2015-2020)

10.1.3 South America Programmatic Display Advertising Market Under COVID-19

10.2 Brazil Programmatic Display Advertising Sales and Growth Rate (2015-2020)

10.2.1 Brazil Programmatic Display Advertising Market Under COVID-19

10.3 Argentina Programmatic Display Advertising Sales and Growth Rate (2015-2020)

10.4 Columbia Programmatic Display Advertising Sales and Growth Rate (2015-2020)

10.5 Chile Programmatic Display Advertising Sales and Growth Rate (2015-2020)

11 Global Programmatic Display Advertising Market Segment by Types

11.1 Global Programmatic Display Advertising Sales, Revenue and Market Share by Types (2015-2020)

11.1.1 Global Programmatic Display Advertising Sales and Market Share by Types (2015-2020)

11.1.2 Global Programmatic Display Advertising Revenue and Market Share by Types (2015-2020)

11.2 Real Time Bidding Sales and Price (2015-2020)
11.3 Private Marketplace Sales and Price (2015-2020)
11.4 Automated Guaranteed Sales and Price (2015-2020)

12 Global Programmatic Display Advertising Market Segment by Applications

12.1 Global Programmatic Display Advertising Sales, Revenue and Market Share by Applications (2015-2020)

12.1.1 Global Programmatic Display Advertising Sales and Market Share by Applications (2015-2020)

12.1.2 Global Programmatic Display Advertising Revenue and Market Share by Applications (2015-2020)

12.2 E-commerce Ads Sales, Revenue and Growth Rate (2015-2020)
12.3 Travel Ads Sales, Revenue and Growth Rate (2015-2020)
12.4 Game Ads Sales, Revenue and Growth Rate (2015-2020)
12.5 Others Sales, Revenue and Growth Rate (2015-2020)

13 Programmatic Display Advertising Market Forecast by Regions (2020-2026)

13.1 Global Programmatic Display Advertising Sales, Revenue and Growth Rate (2020-2026)

13.2 Programmatic Display Advertising Market Forecast by Regions (2020-2026)

13.2.1 North America Programmatic Display Advertising Market Forecast (2020-2026)

13.2.2 Europe Programmatic Display Advertising Market Forecast (2020-2026)

13.2.3 Asia-Pacific Programmatic Display Advertising Market Forecast (2020-2026)

13.2.4 Middle East and Africa Programmatic Display Advertising Market Forecast (2020-2026)

13.2.5 South America Programmatic Display Advertising Market Forecast (2020-2026)

13.3 Programmatic Display Advertising Market Forecast by Types (2020-2026)

13.4 Programmatic Display Advertising Market Forecast by Applications (2020-2026)

13.5 Programmatic Display Advertising Market Forecast Under COVID-19

14 Appendix

14.1 Methodology

14.2 Research Data Source

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