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Global Programmatic Advertising Platform Market Development Strategy Pre and Post COVID-19, by Corporate Strategy Analysis, Landscape, Type, Application, and Leading 20 Countries

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Published on 11/23/2021| Code: MAR41115D| Category: Utilities| Total Pages: 109

Programmatic advertising is a system that automates the processes and transactions involved with purchasing and dynamically placing ads on websites or apps. Programmatic advertising platform is the online platform for programmatic advertising, which can be divided into real time bidding, private marketplace, automated guaranteed, etc.

The Programmatic Advertising Platform market revenue was xx Million USD in 2016, grew to xx Million USD in 2020, and will reach xx Million USD in 2026, with a CAGR of xx during 2020-2026.

Global Programmatic Advertising Platform Market Development Strategy Pre and Post COVID-19, by Corporate Strategy Analysis, Landscape, Type, Application, and Leading 20 Countries covers and analyzes the potential of the global Programmatic Advertising Platform industry, providing statistical information about market dynamics, growth factors, major challenges, PEST analysis and market entry strategy Analysis, opportunities and forecasts. The biggest highlight of the report is to provide companies in the industry with a strategic analysis of the impact of COVID-19. At the same time, this report analyzed the market of leading 20 countries and introduce the market potential of these countries.

Major Players in Programmatic Advertising Platform market are:

Rubicon Project Inc.
IPONWEB Holding Limited
Yahoo! Inc.
Internet Advertising Bureau
Adobe Systems Incorporated
The Trade Desk
SmartyAds
MediaMath Inc.
Google Inc.
Centro, Inc.
SpotX
Turn Inc.
Jellyfish UK
Fat Media
Rocket Fuel Inc.
Adform
AppNexus Inc.
NewBase UK
DataXu Inc.
AOL Inc.
Connexity, Inc
RadiumOne, Inc.
Adroll.com
NewBase UK
Admedo

Most important types of Programmatic Advertising Platform products covered in this report are:

Real Time Bidding
Private Marketplace
Automated Guaranteed
Others

Most widely used downstream fields of Programmatic Advertising Platform market covered in this report are:

SMBs
Large Enterprises

Top countries data covered in this report:

United States

Canada

Germany

UK

France

Italy

Spain

Russia

China

Japan

South Korea

Australia

Thailand

Brazil

Argentina

Chile

South Africa

Egypt

UAE

Saudi Arabia

Chapter 1 is the basis of the entire report. In this chapter, we define the market concept and market scope of Programmatic Advertising Platform, including product classification, application areas, and the entire report covered area.

Chapter 2 is the core idea of the whole report. In this chapter, we provide a detailed introduction to our research methods and data sources.

Chapter 3 focuses on analyzing the current competitive situation in the Programmatic Advertising Platform market and provides basic information, market data, product introductions, etc. of leading companies in the industry. At the same time, Chapter 3 includes the highlighted analysis--Strategies for Company to Deal with the Impact of COVID-19.

Chapter 4 provides breakdown data of different types of products, as well as market forecasts.

Different application fields have different usage and development prospects of products. Therefore, Chapter 5 provides subdivision data of different application fields and market forecasts.

Chapter 6 includes detailed data of major regions of the world, including detailed data of major regions of the world. North America, Asia Pacific, Europe, South America, Middle East and Africa.

Chapters 7-26 focus on the regional market. We have selected the most representative 20 countries from 197 countries in the world and conducted a detailed analysis and overview of the market development of these countries.

Chapter 27 focuses on market qualitative analysis, providing market driving factor analysis, market development constraints, PEST analysis, industry trends under COVID-19, market entry strategy analysis, etc.

Key Points:

Define, describe and forecast Programmatic Advertising Platform product market by type, application, end user and region.

Provide enterprise external environment analysis and PEST analysis.

Provide strategies for company to deal with the impact of COVID-19.

Provide market dynamic analysis, including market driving factors, market development constraints.

Provide market entry strategy analysis for new players or players who are ready to enter the market, including market segment definition, client analysis, distribution model, product messaging and positioning, and price strategy analysis.

Keep up with international market trends and provide analysis of the impact of the COVID-19 epidemic on major regions of the world.

Analyze the market opportunities of stakeholders and provide market leaders with details of the competitive landscape.

Years considered for this report:

Historical Years: 2016-2020

Base Year: 2020

Estimated Year: 2021

Forecast Period: 2021-2026

Table of Content

1 Programmatic Advertising Platform Market Definition and Overview

1.1 Objectives of the Study

1.2 Overview of Programmatic Advertising Platform

1.3 Programmatic Advertising Platform Market Scope and Market Size Estimation

1.4 Market Segmentation

1.4.1 Types of Programmatic Advertising Platform

1.4.2 Applications of Programmatic Advertising Platform

1.5 Market Exchange Rate

2 Research Method and Logic

2.1 Methodology

2.2 Research Data Source

3 Market Competition Analysis

3.1 Rubicon Project Inc. Market Performance Analysis
3.1.1 Rubicon Project Inc. Basic Information
3.1.2 Product and Service Analysis
3.1.3 Strategies for Company to Deal with the Impact of COVID-19
3.1.4 Rubicon Project Inc. Sales, Value, Price, Gross Margin 2016-2021
3.2 IPONWEB Holding Limited Market Performance Analysis
3.2.1 IPONWEB Holding Limited Basic Information
3.2.2 Product and Service Analysis
3.2.3 Strategies for Company to Deal with the Impact of COVID-19
3.2.4 IPONWEB Holding Limited Sales, Value, Price, Gross Margin 2016-2021
3.3 Yahoo! Inc. Market Performance Analysis
3.3.1 Yahoo! Inc. Basic Information
3.3.2 Product and Service Analysis
3.3.3 Strategies for Company to Deal with the Impact of COVID-19
3.3.4 Yahoo! Inc. Sales, Value, Price, Gross Margin 2016-2021
3.4 Internet Advertising Bureau Market Performance Analysis
3.4.1 Internet Advertising Bureau Basic Information
3.4.2 Product and Service Analysis
3.4.3 Strategies for Company to Deal with the Impact of COVID-19
3.4.4 Internet Advertising Bureau Sales, Value, Price, Gross Margin 2016-2021
3.5 Adobe Systems Incorporated Market Performance Analysis
3.5.1 Adobe Systems Incorporated Basic Information
3.5.2 Product and Service Analysis
3.5.3 Strategies for Company to Deal with the Impact of COVID-19
3.5.4 Adobe Systems Incorporated Sales, Value, Price, Gross Margin 2016-2021
3.6 The Trade Desk Market Performance Analysis
3.6.1 The Trade Desk Basic Information
3.6.2 Product and Service Analysis
3.6.3 Strategies for Company to Deal with the Impact of COVID-19
3.6.4 The Trade Desk Sales, Value, Price, Gross Margin 2016-2021
3.7 SmartyAds Market Performance Analysis
3.7.1 SmartyAds Basic Information
3.7.2 Product and Service Analysis
3.7.3 Strategies for Company to Deal with the Impact of COVID-19
3.7.4 SmartyAds Sales, Value, Price, Gross Margin 2016-2021
3.8 MediaMath Inc. Market Performance Analysis
3.8.1 MediaMath Inc. Basic Information
3.8.2 Product and Service Analysis
3.8.3 Strategies for Company to Deal with the Impact of COVID-19
3.8.4 MediaMath Inc. Sales, Value, Price, Gross Margin 2016-2021
3.9 Google Inc. Market Performance Analysis
3.9.1 Google Inc. Basic Information
3.9.2 Product and Service Analysis
3.9.3 Strategies for Company to Deal with the Impact of COVID-19
3.9.4 Google Inc. Sales, Value, Price, Gross Margin 2016-2021
3.10 Centro, Inc. Market Performance Analysis
3.10.1 Centro, Inc. Basic Information
3.10.2 Product and Service Analysis
3.10.3 Strategies for Company to Deal with the Impact of COVID-19
3.10.4 Centro, Inc. Sales, Value, Price, Gross Margin 2016-2021
3.11 SpotX Market Performance Analysis
3.11.1 SpotX Basic Information
3.11.2 Product and Service Analysis
3.11.3 Strategies for Company to Deal with the Impact of COVID-19
3.11.4 SpotX Sales, Value, Price, Gross Margin 2016-2021
3.12 Turn Inc. Market Performance Analysis
3.12.1 Turn Inc. Basic Information
3.12.2 Product and Service Analysis
3.12.3 Strategies for Company to Deal with the Impact of COVID-19
3.12.4 Turn Inc. Sales, Value, Price, Gross Margin 2016-2021
3.13 Jellyfish UK Market Performance Analysis
3.13.1 Jellyfish UK Basic Information
3.13.2 Product and Service Analysis
3.13.3 Strategies for Company to Deal with the Impact of COVID-19
3.13.4 Jellyfish UK Sales, Value, Price, Gross Margin 2016-2021
3.14 Fat Media Market Performance Analysis
3.14.1 Fat Media Basic Information
3.14.2 Product and Service Analysis
3.14.3 Strategies for Company to Deal with the Impact of COVID-19
3.14.4 Fat Media Sales, Value, Price, Gross Margin 2016-2021
3.15 Rocket Fuel Inc. Market Performance Analysis
3.15.1 Rocket Fuel Inc. Basic Information
3.15.2 Product and Service Analysis
3.15.3 Strategies for Company to Deal with the Impact of COVID-19
3.15.4 Rocket Fuel Inc. Sales, Value, Price, Gross Margin 2016-2021
3.16 Adform Market Performance Analysis
3.16.1 Adform Basic Information
3.16.2 Product and Service Analysis
3.16.3 Strategies for Company to Deal with the Impact of COVID-19
3.16.4 Adform Sales, Value, Price, Gross Margin 2016-2021
3.17 AppNexus Inc. Market Performance Analysis
3.17.1 AppNexus Inc. Basic Information
3.17.2 Product and Service Analysis
3.17.3 Strategies for Company to Deal with the Impact of COVID-19
3.17.4 AppNexus Inc. Sales, Value, Price, Gross Margin 2016-2021
3.18 NewBase UK Market Performance Analysis
3.18.1 NewBase UK Basic Information
3.18.2 Product and Service Analysis
3.18.3 Strategies for Company to Deal with the Impact of COVID-19
3.18.4 NewBase UK Sales, Value, Price, Gross Margin 2016-2021
3.19 DataXu Inc. Market Performance Analysis
3.19.1 DataXu Inc. Basic Information
3.19.2 Product and Service Analysis
3.19.3 Strategies for Company to Deal with the Impact of COVID-19
3.19.4 DataXu Inc. Sales, Value, Price, Gross Margin 2016-2021
3.20 AOL Inc. Market Performance Analysis
3.20.1 AOL Inc. Basic Information
3.20.2 Product and Service Analysis
3.20.3 Strategies for Company to Deal with the Impact of COVID-19
3.20.4 AOL Inc. Sales, Value, Price, Gross Margin 2016-2021
3.21 Connexity, Inc Market Performance Analysis
3.21.1 Connexity, Inc Basic Information
3.21.2 Product and Service Analysis
3.21.3 Strategies for Company to Deal with the Impact of COVID-19
3.21.4 Connexity, Inc Sales, Value, Price, Gross Margin 2016-2021
3.22 RadiumOne, Inc. Market Performance Analysis
3.22.1 RadiumOne, Inc. Basic Information
3.22.2 Product and Service Analysis
3.22.3 Strategies for Company to Deal with the Impact of COVID-19
3.22.4 RadiumOne, Inc. Sales, Value, Price, Gross Margin 2016-2021
3.23 Adroll.com Market Performance Analysis
3.23.1 Adroll.com Basic Information
3.23.2 Product and Service Analysis
3.23.3 Strategies for Company to Deal with the Impact of COVID-19
3.23.4 Adroll.com Sales, Value, Price, Gross Margin 2016-2021
3.24 NewBase UK Market Performance Analysis
3.24.1 NewBase UK Basic Information
3.24.2 Product and Service Analysis
3.24.3 Strategies for Company to Deal with the Impact of COVID-19
3.24.4 NewBase UK Sales, Value, Price, Gross Margin 2016-2021
3.25 Admedo Market Performance Analysis
3.25.1 Admedo Basic Information
3.25.2 Product and Service Analysis
3.25.3 Strategies for Company to Deal with the Impact of COVID-19
3.25.4 Admedo Sales, Value, Price, Gross Margin 2016-2021

4 Market Segment by Type, Historical Data and Market Forecasts

4.1 Global Programmatic Advertising Platform Production and Value by Type

4.1.1 Global Programmatic Advertising Platform Production by Type 2016-2021

4.1.2 Global Programmatic Advertising Platform Market Value by Type 2016-2021

4.2 Global Programmatic Advertising Platform Market Production, Value and Growth Rate by Type 2016-2021

4.2.1 Real Time Bidding Market Production, Value and Growth Rate
4.2.2 Private Marketplace Market Production, Value and Growth Rate
4.2.3 Automated Guaranteed Market Production, Value and Growth Rate
4.2.4 Others Market Production, Value and Growth Rate
4.3 Global Programmatic Advertising Platform Production and Value Forecast by Type

4.3.1 Global Programmatic Advertising Platform Production Forecast by Type 2021-2026

4.3.2 Global Programmatic Advertising Platform Market Value Forecast by Type 2021-2026

4.4 Global Programmatic Advertising Platform Market Production, Value and Growth Rate by Type Forecast 2021-2026

4.4.1 Real Time Bidding Market Production, Value and Growth Rate Forecast
4.4.2 Private Marketplace Market Production, Value and Growth Rate Forecast
4.4.3 Automated Guaranteed Market Production, Value and Growth Rate Forecast
4.4.4 Others Market Production, Value and Growth Rate Forecast

5 Market Segment by Application, Historical Data and Market Forecasts

5.1 Global Programmatic Advertising Platform Consumption and Value by Application

5.1.1 Global Programmatic Advertising Platform Consumption by Application 2016-2021

5.1.2 Global Programmatic Advertising Platform Market Value by Application 2016-2021

5.2 Global Programmatic Advertising Platform Market Consumption, Value and Growth Rate by Application 2016-2021

5.2.1 SMBs Market Consumption, Value and Growth Rate
5.2.2 Large Enterprises Market Consumption, Value and Growth Rate
5.3 Global Programmatic Advertising Platform Consumption and Value Forecast by Application

5.3.1 Global Programmatic Advertising Platform Consumption Forecast by Application 2021-2026

5.3.2 Global Programmatic Advertising Platform Market Value Forecast by Application 2021-2026

5.4 Global Programmatic Advertising Platform Market Consumption, Value and Growth Rate by Application Forecast 2021-2026

5.4.1 SMBs Market Consumption, Value and Growth Rate Forecast
5.4.2 Large Enterprises Market Consumption, Value and Growth Rate Forecast

6 Global Programmatic Advertising Platform by Region, Historical Data and Market Forecasts

6.1 Global Programmatic Advertising Platform Sales by Region 2016-2021

6.2 Global Programmatic Advertising Platform Market Value by Region 2016-2021

6.3 Global Programmatic Advertising Platform Market Sales, Value and Growth Rate by Region 2016-2021

6.3.1 North America

6.3.2 Europe

6.3.3 Asia Pacific

6.3.4 South America

6.3.5 Middle East and Africa

6.4 Global Programmatic Advertising Platform Sales Forecast by Region 2021-2026

6.5 Global Programmatic Advertising Platform Market Value Forecast by Region 2021-2026

6.6 Global Programmatic Advertising Platform Market Sales, Value and Growth Rate Forecast by Region 2021-2026

6.6.1 North America

6.6.2 Europe

6.6.3 Asia Pacific

6.6.4 South America

6.6.5 Middle East and Africa

7 United State Market Size Analysis 2016-2026

7.1 United State Programmatic Advertising Platform Value and Market Growth 2016-2021

7.2 United State Programmatic Advertising Platform Sales and Market Growth 2016-2021

7.3 United State Programmatic Advertising Platform Market Value Forecast 2021-2026

8 Canada Market Size Analysis 2016-2026

8.1 Canada Programmatic Advertising Platform Value and Market Growth 2016-2021

8.2 Canada Programmatic Advertising Platform Sales and Market Growth 2016-2021

8.3 Canada Programmatic Advertising Platform Market Value Forecast 2021-2026

9 Germany Market Size Analysis 2016-2026

9.1 Germany Programmatic Advertising Platform Value and Market Growth 2016-2021

9.2 Germany Programmatic Advertising Platform Sales and Market Growth 2016-2021

9.3 Germany Programmatic Advertising Platform Market Value Forecast 2021-2026

10 UK Market Size Analysis 2016-2026

10.1 UK Programmatic Advertising Platform Value and Market Growth 2016-2021

10.2 UK Programmatic Advertising Platform Sales and Market Growth 2016-2021

10.3 UK Programmatic Advertising Platform Market Value Forecast 2021-2026

11 France Market Size Analysis 2016-2026

11.1 France Programmatic Advertising Platform Value and Market Growth 2016-2021

11.2 France Programmatic Advertising Platform Sales and Market Growth 2016-2021

11.3 France Programmatic Advertising Platform Market Value Forecast 2021-2026

12 Italy Market Size Analysis 2016-2026

12.1 Italy Programmatic Advertising Platform Value and Market Growth 2016-2021

12.2 Italy Programmatic Advertising Platform Sales and Market Growth 2016-2021

12.3 Italy Programmatic Advertising Platform Market Value Forecast 2021-2026

13 Spain Market Size Analysis 2016-2026

13.1 Spain Programmatic Advertising Platform Value and Market Growth 2016-2021

13.2 Spain Programmatic Advertising Platform Sales and Market Growth 2016-2021

13.3 Spain Programmatic Advertising Platform Market Value Forecast 2021-2026

14 Russia Market Size Analysis 2016-2026

14.1 Russia Programmatic Advertising Platform Value and Market Growth 2016-2021

14.2 Russia Programmatic Advertising Platform Sales and Market Growth 2016-2021

14.3 Russia Programmatic Advertising Platform Market Value Forecast 2021-2026

15 China Market Size Analysis 2016-2026

15.1 China Programmatic Advertising Platform Value and Market Growth 2016-2021

15.2 China Programmatic Advertising Platform Sales and Market Growth 2016-2021

15.3 China Programmatic Advertising Platform Market Value Forecast 2021-2026

16 Japan Market Size Analysis 2016-2026

16.1 Japan Programmatic Advertising Platform Value and Market Growth 2016-2021

16.2 Japan Programmatic Advertising Platform Sales and Market Growth 2016-2021

16.3 Japan Programmatic Advertising Platform Market Value Forecast 2021-2026

17 South Korea Market Size Analysis 2016-2026

17.1 South Korea Programmatic Advertising Platform Value and Market Growth 2016-2021

17.2 South Korea Programmatic Advertising Platform Sales and Market Growth 2016-2021

17.3 South Korea Programmatic Advertising Platform Market Value Forecast 2021-2026

18 Australia Market Size Analysis 2016-2026

18.1 Australia Programmatic Advertising Platform Value and Market Growth 2016-2021

18.2 Australia Programmatic Advertising Platform Sales and Market Growth 2016-2021

18.3 Australia Programmatic Advertising Platform Market Value Forecast 2021-2026

19 Thailand Market Size Analysis 2016-2026

19.1 Thailand Programmatic Advertising Platform Value and Market Growth 2016-2021

19.2 Thailand Programmatic Advertising Platform Sales and Market Growth 2016-2021

19.3 Thailand Programmatic Advertising Platform Market Value Forecast 2021-2026

20 Brazil Market Size Analysis 2016-2026

20.1 Brazil Programmatic Advertising Platform Value and Market Growth 2016-2021

20.2 Brazil Programmatic Advertising Platform Sales and Market Growth 2016-2021

20.3 Brazil Programmatic Advertising Platform Market Value Forecast 2021-2026

21 Argentina Market Size Analysis 2016-2026

21.1 Argentina Programmatic Advertising Platform Value and Market Growth 2016-2021

21.2 Argentina Programmatic Advertising Platform Sales and Market Growth 2016-2021

21.3 Argentina Programmatic Advertising Platform Market Value Forecast 2021-2026

22 Chile Market Size Analysis 2016-2026

22.1 Chile Programmatic Advertising Platform Value and Market Growth 2016-2021

22.2 Chile Programmatic Advertising Platform Sales and Market Growth 2016-2021

22.3 Chile Programmatic Advertising Platform Market Value Forecast 2021-2026

23 South Africa Market Size Analysis 2016-2026

23.1 South Africa Programmatic Advertising Platform Value and Market Growth 2016-2021

23.2 South Africa Programmatic Advertising Platform Sales and Market Growth 2016-2021

23.3 South Africa Programmatic Advertising Platform Market Value Forecast 2021-2026

24 Egypt Market Size Analysis 2016-2026

24.1 Egypt Programmatic Advertising Platform Value and Market Growth 2016-2021

24.2 Egypt Programmatic Advertising Platform Sales and Market Growth 2016-2021

24.3 Egypt Programmatic Advertising Platform Market Value Forecast 2021-2026

25 UAE Market Size Analysis 2016-2026

25.1 UAE Programmatic Advertising Platform Value and Market Growth 2016-2021

25.2 UAE Programmatic Advertising Platform Sales and Market Growth 2016-2021

25.3 UAE Programmatic Advertising Platform Market Value Forecast 2021-2026

26 Saudi Arabia Market Size Analysis 2016-2026

26.1 Saudi Arabia Programmatic Advertising Platform Value and Market Growth 2016-2021

26.2 Saudi Arabia Programmatic Advertising Platform Sales and Market Growth 2016-2021

26.3 Saudi Arabia Programmatic Advertising Platform Market Value Forecast 2021-2026

27 Market Dynamic Analysis and Development Suggestions

27.1 Market Drivers

27.2 Market Development Constraints

27.3 PEST Analysis

27.3.1 Political Factors

27.3.2 Economic Factors

27.3.3 Social Factors

27.3.4 Technological Factors

27.4 Industry Trends Under COVID-19

27.4.1 Risk Assessment on COVID-19

27.4.2 Assessment of the Overall Impact of COVID-19 on the Industry

27.4.3 Pre COVID-19 and Post COVID-19 Market Scenario

27.5 Market Entry Strategy Analysis

27.5.1 Market Definition

27.5.2 Client

27.5.3 Distribution Model

27.5.4 Product Messaging and Positioning

27.5.5 Price

27.6 Advice on Entering the Market

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