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Global Out-of-Home (OOH) Advertisement Market Research Report 2021 - Impact of COVID-19 on the Market

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Published on 04/19/2022| Code: MAR41115D| Category: Information Technology| Total Pages: 114

The Out-of-Home (OOH) Advertisement market revenue was xx Million USD in 2016, grew to xx Million USD in 2021, and will reach xx Million USD in 2026, with a CAGR of xx during 2021-2026.

Considering the influence of COVID-19 on the global Out-of-Home (OOH) Advertisement market, this report analyzed the impact from both global and regional perspectives. From production end to consumption end in regions such as North America, Europe, China, and Japan, the report put emphasis on analysis of market under COVID-19 and corresponding response policy in different regions.

This report also analyzes the strategies for different companies to deal with the impact of COVID-19 in detail to seek a path to recovery.

Under COVID-19 Outbreak, how the Out-of-Home (OOH) Advertisement Industry will develop is also analyzed in detail in Chapter 1.8 of this report.

Major Players in Out-of-Home (OOH) Advertisement market are:

Focus Media
Lamar Advertising Company
OUTFRONT Medias
Clear Channel Outdoor Holdings, Inc.
Ströer
Intersection
JCDecaux
Exterion Media
oOh!media Limited
Daktronics

Most important types of Out-of-Home (OOH) Advertisement products covered in this report are:

Billboards
Malls
Transit displays
Street Furniture
Place-based

Most widely used downstream fields of Out-of-Home (OOH) Advertisement market covered in this report are:

Static
Digital

Major Regions or countries covered in this report:

North America

Europe

China

Japan

Middle East and Africa

South America

India

South Korea

Southeast Asia

Others

In Chapter 3.4, the report provides analysis of the reasons behind price fluctuations.

In chapters 5, 6, and 7, the impact of COVID-19 on the different regions in both production and consumption end and SWOT analysis are pointed out.

In Chapters 8, the report presents company's recent development and strategies to deal with the impact of COVID-19.

Years considered for this report:

Historical Years: 2016-2020

Base Year: 2020

Estimated Year: 2021

Forecast Period: 2021-2026

Table of Content

1 Out-of-Home (OOH) Advertisement Introduction and Market Overview

1.1 Objectives of the Study

1.2 Overview of Out-of-Home (OOH) Advertisement

1.3 Out-of-Home (OOH) Advertisement Market Scope and Market Size Estimation

1.3.1 Market Concentration Ratio and Market Maturity Analysis

1.3.2 Global Out-of-Home (OOH) Advertisement Revenue and Growth Rate from 2016-2026

1.4 Market Segmentation

1.4.1 Types of Out-of-Home (OOH) Advertisement

1.4.2 Applications of Out-of-Home (OOH) Advertisement

1.4.3 Research Regions

1.5 Market Dynamics

1.5.1 Out-of-Home (OOH) Advertisement Industry Trends

1.5.2 Out-of-Home (OOH) Advertisement Drivers

1.5.3 Out-of-Home (OOH) Advertisement Market Challenges

1.5.4 Out-of-Home (OOH) Advertisement Market Restraints

1.6 Industry News and Policies by Regions

1.6.1 Industry News

1.6.2 Industry Policies

1.7 Mergers & Acquisitions, Expansion Plans

1.8 Out-of-Home (OOH) Advertisement Industry Development Trends under COVID-19 Outbreak

1.8.1 Global COVID-19 Status Overview

1.8.2 Influence of COVID-19 Outbreak on Out-of-Home (OOH) Advertisement Industry Development

2 Industry Chain Analysis

2.1 Upstream Raw Material Supply and Demand Analysis

2.1.1 Global Out-of-Home (OOH) Advertisement Major Upstream Raw Material and Suppliers

2.1.2 Raw Material Source Analysis

2.2 Major Players of Out-of-Home (OOH) Advertisement

2.2.1 Major Players Manufacturing Base of Out-of-Home (OOH) Advertisement in 2020

2.2.2 Major Players Market Distribution in 2020

2.3 Out-of-Home (OOH) Advertisement Manufacturing Cost Structure Analysis

2.3.1 Production Process Analysis

2.3.2 Manufacturing Cost Structure of Out-of-Home (OOH) Advertisement

2.3.3 Labor Cost of Out-of-Home (OOH) Advertisement

2.4 Market Channel Analysis of Out-of-Home (OOH) Advertisement

2.5 Major Down Stream Customers by Application

3 Global Out-of-Home (OOH) Advertisement Market, by Type

3.1 Global Out-of-Home (OOH) Advertisement Revenue and Market Share by Type (2016-2021)

3.2 Global Out-of-Home (OOH) Advertisement Production and Market Share by Type (2016-2021)

3.3 Global Out-of-Home (OOH) Advertisement Revenue and Growth Rate by Type (2016-2021)

3.3.1 Global Out-of-Home (OOH) Advertisement Revenue and Growth Rate of Billboards
3.3.2 Global Out-of-Home (OOH) Advertisement Revenue and Growth Rate of Malls
3.3.3 Global Out-of-Home (OOH) Advertisement Revenue and Growth Rate of Transit displays
3.3.4 Global Out-of-Home (OOH) Advertisement Revenue and Growth Rate of Street Furniture
3.3.5 Global Out-of-Home (OOH) Advertisement Revenue and Growth Rate of Place-based
3.4 Global Out-of-Home (OOH) Advertisement Price Analysis by Type (2016-2021)

3.4.1 Explanation of Different Type Product Price Trends

4 Out-of-Home (OOH) Advertisement Market, by Application

4.1 Downstream Market Overview

4.2 Global Out-of-Home (OOH) Advertisement Consumption and Market Share by Application (2016-2021)

4.3 Global Out-of-Home (OOH) Advertisement Consumption and Growth Rate by Application (2016-2021)

4.3.1 Global Out-of-Home (OOH) Advertisement Consumption and Growth Rate of Static (2016-2021)
4.3.2 Global Out-of-Home (OOH) Advertisement Consumption and Growth Rate of Digital (2016-2021)

5 Global Out-of-Home (OOH) Advertisement Consumption, Revenue ($) by Region (2016-2021)

5.1 Global Out-of-Home (OOH) Advertisement Revenue and Market Share by Region (2016-2021)

5.2 Global Out-of-Home (OOH) Advertisement Consumption and Market Share by Region (2016-2021)

5.3 Global Out-of-Home (OOH) Advertisement Consumption, Revenue, Price and Gross Margin (2016-2021)

5.4 North America Out-of-Home (OOH) Advertisement Consumption, Revenue, Price and Gross Margin (2016-2021)

5.4.1 North America Out-of-Home (OOH) Advertisement Market Under COVID-19

5.4.2 North America Out-of-Home (OOH) Advertisement SWOT Analysis

5.5 Europe Out-of-Home (OOH) Advertisement Consumption, Revenue, Price and Gross Margin (2016-2021)

5.5.1 Europe Out-of-Home (OOH) Advertisement Market Under COVID-19

5.5.2 Europe Out-of-Home (OOH) Advertisement SWOT Analysis

5.6 China Out-of-Home (OOH) Advertisement Consumption, Revenue, Price and Gross Margin (2016-2021)

5.6.1 China Out-of-Home (OOH) Advertisement Market Under COVID-19

5.6.2 China Out-of-Home (OOH) Advertisement SWOT Analysis

5.7 Japan Out-of-Home (OOH) Advertisement Consumption, Revenue, Price and Gross Margin (2016-2021)

5.7.1 Japan Out-of-Home (OOH) Advertisement Market Under COVID-19

5.7.2 Japan Out-of-Home (OOH) Advertisement SWOT Analysis

5.8 Middle East and Africa Out-of-Home (OOH) Advertisement Consumption, Revenue, Price and Gross Margin (2016-2021)

5.8.1 Middle East and Africa Out-of-Home (OOH) Advertisement Market Under COVID-19

5.8.2 Middle East and Africa Out-of-Home (OOH) Advertisement SWOT Analysis

5.9 India Out-of-Home (OOH) Advertisement Consumption, Revenue, Price and Gross Margin (2016-2021)

5.9.1 India Out-of-Home (OOH) Advertisement Market Under COVID-19

5.9.2 India Out-of-Home (OOH) Advertisement SWOT Analysis

5.10 South America Out-of-Home (OOH) Advertisement Consumption, Revenue, Price and Gross Margin (2016-2021)

5.10.1 South America Out-of-Home (OOH) Advertisement Market Under COVID-19

5.10.2 South America Out-of-Home (OOH) Advertisement SWOT Analysis

5.11 South Korea Out-of-Home (OOH) Advertisement Consumption, Revenue, Price and Gross Margin (2016-2021)

5.11.1 South Korea Out-of-Home (OOH) Advertisement Market Under COVID-19

5.11.2 South Korea Out-of-Home (OOH) Advertisement SWOT Analysis

5.12 Southeast Asia Out-of-Home (OOH) Advertisement Consumption, Revenue, Price and Gross Margin (2016-2021)

5.12.1 Southeast Asia Out-of-Home (OOH) Advertisement Market Under COVID-19

5.12.2 Southeast Asia Out-of-Home (OOH) Advertisement SWOT Analysis

6 Global Out-of-Home (OOH) Advertisement Production by Top Regions (2016-2021)

6.1 Global Out-of-Home (OOH) Advertisement Production by Top Regions (2016-2021)

6.2 North America Out-of-Home (OOH) Advertisement Production and Growth Rate

6.3 Europe Out-of-Home (OOH) Advertisement Production and Growth Rate

6.4 China Out-of-Home (OOH) Advertisement Production and Growth Rate

6.5 Japan Out-of-Home (OOH) Advertisement Production and Growth Rate

6.6 India Out-of-Home (OOH) Advertisement Production and Growth Rate

7 Global Out-of-Home (OOH) Advertisement Consumption by Regions (2016-2021)

7.1 Global Out-of-Home (OOH) Advertisement Consumption by Regions (2016-2021)

7.2 North America Out-of-Home (OOH) Advertisement Consumption and Growth Rate

7.3 Europe Out-of-Home (OOH) Advertisement Consumption and Growth Rate

7.4 China Out-of-Home (OOH) Advertisement Consumption and Growth Rate

7.5 Japan Out-of-Home (OOH) Advertisement Consumption and Growth Rate

7.6 Middle East & Africa Out-of-Home (OOH) Advertisement Consumption and Growth Rate

7.7 India Out-of-Home (OOH) Advertisement Consumption and Growth Rate

7.8 South America Out-of-Home (OOH) Advertisement Consumption and Growth Rate

7.9 South Korea Out-of-Home (OOH) Advertisement Consumption and Growth Rate

7.10 Southeast Asia Out-of-Home (OOH) Advertisement Consumption and Growth Rate

8 Competitive Landscape

8.1 Competitive Profile

8.2 Focus Media Market Performance Analysis
8.2.1 Company Profiles
8.2.2 Out-of-Home (OOH) Advertisement Product Profiles, Application and Specification
8.2.3 Focus Media Sales, Revenue, Price, Gross Margin 2016-2021
8.2.4 Company Recent Development
8.2.5 Strategies for Company to Deal with the Impact of COVID-19
8.3 Lamar Advertising Company Market Performance Analysis
8.3.1 Company Profiles
8.3.2 Out-of-Home (OOH) Advertisement Product Profiles, Application and Specification
8.3.3 Lamar Advertising Company Sales, Revenue, Price, Gross Margin 2016-2021
8.3.4 Company Recent Development
8.3.5 Strategies for Company to Deal with the Impact of COVID-19
8.4 OUTFRONT Medias Market Performance Analysis
8.4.1 Company Profiles
8.4.2 Out-of-Home (OOH) Advertisement Product Profiles, Application and Specification
8.4.3 OUTFRONT Medias Sales, Revenue, Price, Gross Margin 2016-2021
8.4.4 Company Recent Development
8.4.5 Strategies for Company to Deal with the Impact of COVID-19
8.5 Clear Channel Outdoor Holdings, Inc. Market Performance Analysis
8.5.1 Company Profiles
8.5.2 Out-of-Home (OOH) Advertisement Product Profiles, Application and Specification
8.5.3 Clear Channel Outdoor Holdings, Inc. Sales, Revenue, Price, Gross Margin 2016-2021
8.5.4 Company Recent Development
8.5.5 Strategies for Company to Deal with the Impact of COVID-19
8.6 Ströer Market Performance Analysis
8.6.1 Company Profiles
8.6.2 Out-of-Home (OOH) Advertisement Product Profiles, Application and Specification
8.6.3 Ströer Sales, Revenue, Price, Gross Margin 2016-2021
8.6.4 Company Recent Development
8.6.5 Strategies for Company to Deal with the Impact of COVID-19
8.7 Intersection Market Performance Analysis
8.7.1 Company Profiles
8.7.2 Out-of-Home (OOH) Advertisement Product Profiles, Application and Specification
8.7.3 Intersection Sales, Revenue, Price, Gross Margin 2016-2021
8.7.4 Company Recent Development
8.7.5 Strategies for Company to Deal with the Impact of COVID-19
8.8 JCDecaux Market Performance Analysis
8.8.1 Company Profiles
8.8.2 Out-of-Home (OOH) Advertisement Product Profiles, Application and Specification
8.8.3 JCDecaux Sales, Revenue, Price, Gross Margin 2016-2021
8.8.4 Company Recent Development
8.8.5 Strategies for Company to Deal with the Impact of COVID-19
8.9 Exterion Media Market Performance Analysis
8.9.1 Company Profiles
8.9.2 Out-of-Home (OOH) Advertisement Product Profiles, Application and Specification
8.9.3 Exterion Media Sales, Revenue, Price, Gross Margin 2016-2021
8.9.4 Company Recent Development
8.9.5 Strategies for Company to Deal with the Impact of COVID-19
8.10 oOh!media Limited Market Performance Analysis
8.10.1 Company Profiles
8.10.2 Out-of-Home (OOH) Advertisement Product Profiles, Application and Specification
8.10.3 oOh!media Limited Sales, Revenue, Price, Gross Margin 2016-2021
8.10.4 Company Recent Development
8.10.5 Strategies for Company to Deal with the Impact of COVID-19
8.11 Daktronics Market Performance Analysis
8.11.1 Company Profiles
8.11.2 Out-of-Home (OOH) Advertisement Product Profiles, Application and Specification
8.11.3 Daktronics Sales, Revenue, Price, Gross Margin 2016-2021
8.11.4 Company Recent Development
8.11.5 Strategies for Company to Deal with the Impact of COVID-19

9 Global Out-of-Home (OOH) Advertisement Market Analysis and Forecast by Type and Application

9.1 Global Out-of-Home (OOH) Advertisement Market Revenue & Volume Forecast, by Type (2021-2026)

9.1.1 Billboards Market Revenue and Volume Forecast (2021-2026)
9.1.2 Malls Market Revenue and Volume Forecast (2021-2026)
9.1.3 Transit displays Market Revenue and Volume Forecast (2021-2026)
9.1.4 Street Furniture Market Revenue and Volume Forecast (2021-2026)
9.1.5 Place-based Market Revenue and Volume Forecast (2021-2026)
9.2 Global Out-of-Home (OOH) Advertisement Market Revenue & Volume Forecast, by Application (2021-2026)

9.2.1 Static Market Revenue and Volume Forecast (2021-2026)
9.2.2 Digital Market Revenue and Volume Forecast (2021-2026)

10 Out-of-Home (OOH) Advertisement Market Supply and Demand Forecast by Region

10.1 North America Market Supply and Demand Forecast (2021-2026)

10.2 Europe Market Supply and Demand Forecast (2021-2026)

10.3 China Market Supply and Demand Forecast (2021-2026)

10.4 Japan Market Supply and Demand Forecast (2021-2026)

10.5 Middle East and Africa Market Supply and Demand Forecast (2021-2026)

10.6 India Market Supply and Demand Forecast (2021-2026)

10.7 South America Market Supply and Demand Forecast (2021-2026)

10.8 South Korea Market Supply and Demand Forecast (2021-2026)

10.9 Southeast Asia Market Supply and Demand Forecast (2021-2026)

10.10 Explanation of Market Size Trends by Region

10.11 Out-of-Home (OOH) Advertisement Market Trends Analysis

11 New Project Feasibility Analysis

11.1 Industry Barriers and New Entrants SWOT Analysis

11.2 Analysis and Suggestions on New Project Investment

12 Expert Interview Record

13 Research Finding and Conclusion

14 Appendix

14.1 Methodology

14.2 Research Data Source

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