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COVID-19 Outbreak-Global Native Advertising Industry Market Report-Development Trends, Threats, Opportunities and Competitive Landscape in 2020

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Published on 12/08/2020| Code: MAR41115D| Category: Utilities| Total Pages: 109

Native Advertising is a type of online advertising that matches function and form of the platform on which it seems. In other words, it is a form of brand advertising which will enable marketers to better utilize digital marketing (to meet communication need) from branding to direct marketing. For instance, to promote product an article is written by an advertiser, but using the same form as an article written by the editorial staff. Native Advertising format includes images, articles, promoted videos, music, among many others. Example of the technique include twitter’s promoted tweets, search advertising and facebook’s promoted posts.

The Native Advertising market revenue was xx.xx Million USD in 2019, and will reach xx.xx Million USD in 2025, with a CAGR of x.x% during 2020-2025.

Under COVID-19 outbreak globally, this report provides 360 degrees of analysis from supply chain, import and export control to regional government policy and future influence on the industry. Detailed analysis about market status (2015-2020), enterprise competition pattern, advantages and disadvantages of enterprise products, industry development trends (2020-2025), regional industrial layout characteristics and macroeconomic policies, industrial policy has also been included. From raw materials to end users of this industry are analyzed scientifically, the trends of product circulation and sales channel will be presented as well. Considering COVID-19, this report provides comprehensive and in-depth analysis on how the epidemic push this industry transformation and reform.

In COVID-19 outbreak, Chapter 2.2 of this report provides an analysis of the impact of COVID-19 on the global economy and the Native Advertising industry.

Chapter 3.7 covers the analysis of the impact of COVID-19 from the perspective of the industry chain.

In addition, chapters 7-11 consider the impact of COVID-19 on the regional economy.

The Native Advertising market can be split based on product types, major applications, and important countries as follows:

Key players in the global Native Advertising market covered in Chapter 12:

TripleLift
OneSpot
Instinctive
Nativo
Livefyre
Sharethrough
Outbrain
IAB Playbook
AdsNative
Taboola
Polar

In Chapter 4 and 14.1, on the basis of types, the Native Advertising market from 2015 to 2025 is primarily split into:

In Feed Ad Units
Search Ads
Recommendation Units
Promoted Listings
In-Ad (IAB Standard)
Custom / Can't be Contained

In Chapter 5 and 14.2, on the basis of applications, the Native Advertising market from 2015 to 2025 covers:

Closed Platforms
Open Platforms
Hybrid Platforms

Geographically, the detailed analysis of consumption, revenue, market share and growth rate, historic and forecast (2015-2025) of the following regions are covered in Chapter 6, 7, 8, 9, 10, 11, 14:

North America (Covered in Chapter 7 and 14)

United States

Canada

Mexico

Europe (Covered in Chapter 8 and 14)

Germany

UK

France

Italy

Spain

Russia

Others

Asia-Pacific (Covered in Chapter 9 and 14)

China

Japan

South Korea

Australia

India

Southeast Asia

Others

Middle East and Africa (Covered in Chapter 10 and 14)

Saudi Arabia

UAE

Egypt

Nigeria

South Africa

Others

South America (Covered in Chapter 11 and 14)

Brazil

Argentina

Columbia

Chile

Others

Years considered for this report:

Historical Years: 2015-2019

Base Year: 2019

Estimated Year: 2020

Forecast Period: 2020-2025

Table of Content

1 Native Advertising Introduction and Market Overview

1.1 Objectives of the Study

1.2 Overview of Native Advertising

1.3 Scope of The Study

1.3.1 Key Market Segments

1.3.2 Players Covered

1.3.3 COVID-19's impact on the Native Advertising industry

1.4 Methodology of The Study

1.5 Research Data Source

2 Executive Summary

2.1 Market Overview

2.1.1 Global Native Advertising Market Size, 2015 – 2020

2.1.2 Global Native Advertising Market Size by Type, 2015 – 2020

2.1.3 Global Native Advertising Market Size by Application, 2015 – 2020

2.1.4 Global Native Advertising Market Size by Region, 2015 - 2025

2.2 Business Environment Analysis

2.2.1 Global COVID-19 Status and Economic Overview

2.2.2 Influence of COVID-19 Outbreak on Native Advertising Industry Development

3 Industry Chain Analysis

3.1 Upstream Raw Material Suppliers of Native Advertising Analysis

3.2 Major Players of Native Advertising

3.3 Native Advertising Manufacturing Cost Structure Analysis

3.3.1 Production Process Analysis

3.3.2 Manufacturing Cost Structure of Native Advertising

3.3.3 Labor Cost of Native Advertising

3.4 Market Distributors of Native Advertising

3.5 Major Downstream Buyers of Native Advertising Analysis

3.6 The Impact of Covid-19 From the Perspective of Industry Chain

3.7 Regional Import and Export Controls Will Exist for a Long Time

3.8 Continued downward PMI Spreads Globally

4 Global Native Advertising Market, by Type

4.1 Global Native Advertising Value and Market Share by Type (2015-2020)

4.2 Global Native Advertising Production and Market Share by Type (2015-2020)

4.3 Global Native Advertising Value and Growth Rate by Type (2015-2020)

4.3.1 Global Native Advertising Value and Growth Rate of In Feed Ad Units
4.3.2 Global Native Advertising Value and Growth Rate of Search Ads
4.3.3 Global Native Advertising Value and Growth Rate of Recommendation Units
4.3.4 Global Native Advertising Value and Growth Rate of Promoted Listings
4.3.5 Global Native Advertising Value and Growth Rate of In-Ad (IAB Standard)
4.3.6 Global Native Advertising Value and Growth Rate of Custom / Can't be Contained
4.4 Global Native Advertising Price Analysis by Type (2015-2020)

5 Native Advertising Market, by Application

5.1 Downstream Market Overview

5.2 Global Native Advertising Consumption and Market Share by Application (2015-2020)

5.3 Global Native Advertising Consumption and Growth Rate by Application (2015-2020)

5.3.1 Global Native Advertising Consumption and Growth Rate of Closed Platforms (2015-2020)
5.3.2 Global Native Advertising Consumption and Growth Rate of Open Platforms (2015-2020)
5.3.3 Global Native Advertising Consumption and Growth Rate of Hybrid Platforms (2015-2020)

6 Global Native Advertising Market Analysis by Regions

6.1 Global Native Advertising Sales, Revenue and Market Share by Regions

6.1.1 Global Native Advertising Sales by Regions (2015-2020)

6.1.2 Global Native Advertising Revenue by Regions (2015-2020)

6.2 North America Native Advertising Sales and Growth Rate (2015-2020)

6.3 Europe Native Advertising Sales and Growth Rate (2015-2020)

6.4 Asia-Pacific Native Advertising Sales and Growth Rate (2015-2020)

6.5 Middle East and Africa Native Advertising Sales and Growth Rate (2015-2020)

6.6 South America Native Advertising Sales and Growth Rate (2015-2020)

7 North America Native Advertising Market Analysis by Countries

7.1 The Influence of COVID-19 on North America Market

7.2 North America Native Advertising Sales, Revenue and Market Share by Countries

7.2.1 North America Native Advertising Sales by Countries (2015-2020)

7.2.2 North America Native Advertising Revenue by Countries (2015-2020)

7.3 United States Native Advertising Sales and Growth Rate (2015-2020)

7.4 Canada Native Advertising Sales and Growth Rate (2015-2020)

7.5 Mexico Native Advertising Sales and Growth Rate (2015-2020)

8 Europe Native Advertising Market Analysis by Countries

8.1 The Influence of COVID-19 on Europe Market

8.2 Europe Native Advertising Sales, Revenue and Market Share by Countries

8.2.1 Europe Native Advertising Sales by Countries (2015-2020)

8.2.2 Europe Native Advertising Revenue by Countries (2015-2020)

8.3 Germany Native Advertising Sales and Growth Rate (2015-2020)

8.4 UK Native Advertising Sales and Growth Rate (2015-2020)

8.5 France Native Advertising Sales and Growth Rate (2015-2020)

8.6 Italy Native Advertising Sales and Growth Rate (2015-2020)

8.7 Spain Native Advertising Sales and Growth Rate (2015-2020)

8.8 Russia Native Advertising Sales and Growth Rate (2015-2020)

9 Asia Pacific Native Advertising Market Analysis by Countries

9.1 The Influence of COVID-19 on Asia Pacific Market

9.2 Asia Pacific Native Advertising Sales, Revenue and Market Share by Countries

9.2.1 Asia Pacific Native Advertising Sales by Countries (2015-2020)

9.2.2 Asia Pacific Native Advertising Revenue by Countries (2015-2020)

9.3 China Native Advertising Sales and Growth Rate (2015-2020)

9.4 Japan Native Advertising Sales and Growth Rate (2015-2020)

9.5 South Korea Native Advertising Sales and Growth Rate (2015-2020)

9.6 India Native Advertising Sales and Growth Rate (2015-2020)

9.7 Southeast Asia Native Advertising Sales and Growth Rate (2015-2020)

9.8 Australia Native Advertising Sales and Growth Rate (2015-2020)

10 Middle East and Africa Native Advertising Market Analysis by Countries

10.1 The Influence of COVID-19 on Middle East and Africa Market

10.2 Middle East and Africa Native Advertising Sales, Revenue and Market Share by Countries

10.2.1 Middle East and Africa Native Advertising Sales by Countries (2015-2020)

10.2.2 Middle East and Africa Native Advertising Revenue by Countries (2015-2020)

10.3 Saudi Arabia Native Advertising Sales and Growth Rate (2015-2020)

10.4 UAE Native Advertising Sales and Growth Rate (2015-2020)

10.5 Egypt Native Advertising Sales and Growth Rate (2015-2020)

10.6 Nigeria Native Advertising Sales and Growth Rate (2015-2020)

10.7 South Africa Native Advertising Sales and Growth Rate (2015-2020)

11 South America Native Advertising Market Analysis by Countries

11.1 The Influence of COVID-19 on Middle East and Africa Market

11.2 South America Native Advertising Sales, Revenue and Market Share by Countries

11.2.1 South America Native Advertising Sales by Countries (2015-2020)

11.2.2 South America Native Advertising Revenue by Countries (2015-2020)

11.3 Brazil Native Advertising Sales and Growth Rate (2015-2020)

11.4 Argentina Native Advertising Sales and Growth Rate (2015-2020)

11.5 Columbia Native Advertising Sales and Growth Rate (2015-2020)

11.6 Chile Native Advertising Sales and Growth Rate (2015-2020)

12 Competitive Landscape

12.1 TripleLift
12.1.1 TripleLift Basic Information
12.1.2 Native Advertising Product Introduction
12.1.3 TripleLift Production, Value, Price, Gross Margin 2015-2020
12.2 OneSpot
12.2.1 OneSpot Basic Information
12.2.2 Native Advertising Product Introduction
12.2.3 OneSpot Production, Value, Price, Gross Margin 2015-2020
12.3 Instinctive
12.3.1 Instinctive Basic Information
12.3.2 Native Advertising Product Introduction
12.3.3 Instinctive Production, Value, Price, Gross Margin 2015-2020
12.4 Nativo
12.4.1 Nativo Basic Information
12.4.2 Native Advertising Product Introduction
12.4.3 Nativo Production, Value, Price, Gross Margin 2015-2020
12.5 Livefyre
12.5.1 Livefyre Basic Information
12.5.2 Native Advertising Product Introduction
12.5.3 Livefyre Production, Value, Price, Gross Margin 2015-2020
12.6 Sharethrough
12.6.1 Sharethrough Basic Information
12.6.2 Native Advertising Product Introduction
12.6.3 Sharethrough Production, Value, Price, Gross Margin 2015-2020
12.7 Outbrain
12.7.1 Outbrain Basic Information
12.7.2 Native Advertising Product Introduction
12.7.3 Outbrain Production, Value, Price, Gross Margin 2015-2020
12.8 IAB Playbook
12.8.1 IAB Playbook Basic Information
12.8.2 Native Advertising Product Introduction
12.8.3 IAB Playbook Production, Value, Price, Gross Margin 2015-2020
12.9 AdsNative
12.9.1 AdsNative Basic Information
12.9.2 Native Advertising Product Introduction
12.9.3 AdsNative Production, Value, Price, Gross Margin 2015-2020
12.10 Taboola
12.10.1 Taboola Basic Information
12.10.2 Native Advertising Product Introduction
12.10.3 Taboola Production, Value, Price, Gross Margin 2015-2020
12.11 Polar
12.11.1 Polar Basic Information
12.11.2 Native Advertising Product Introduction
12.11.3 Polar Production, Value, Price, Gross Margin 2015-2020

13 Industry Outlook

13.1 Market Driver Analysis

13.1.2 Market Restraints Analysis

13.1.3 Market Trends Analysis

13.2 Merger, Acquisition and New Investment

13.3 News of Product Release

14 Global Native Advertising Market Forecast

14.1 Global Native Advertising Market Value & Volume Forecast, by Type (2020-2025)

14.1.1 In Feed Ad Units Market Value and Volume Forecast (2020-2025)
14.1.2 Search Ads Market Value and Volume Forecast (2020-2025)
14.1.3 Recommendation Units Market Value and Volume Forecast (2020-2025)
14.1.4 Promoted Listings Market Value and Volume Forecast (2020-2025)
14.1.5 In-Ad (IAB Standard) Market Value and Volume Forecast (2020-2025)
14.1.6 Custom / Can't be Contained Market Value and Volume Forecast (2020-2025)
14.2 Global Native Advertising Market Value & Volume Forecast, by Application (2020-2025)

14.2.1 Closed Platforms Market Value and Volume Forecast (2020-2025)
14.2.2 Open Platforms Market Value and Volume Forecast (2020-2025)
14.2.3 Hybrid Platforms Market Value and Volume Forecast (2020-2025)
14.3 Native Advertising Market Analysis and Forecast by Region

14.3.1 North America Market Value and Consumption Forecast (2020-2025)

14.3.2 Europe Market Value and Consumption Forecast (2020-2025)

14.3.3 Asia Pacific Market Value and Consumption Forecast (2020-2025)

14.3.4 Middle East and Africa Market Value and Consumption Forecast (2020-2025)

14.3.5 South America Market Value and Consumption Forecast (2020-2025)

15 New Project Feasibility Analysis

15.1 Industry Barriers and New Entrants SWOT Analysis

15.1.1 Porter’s Five Forces Analysis

15.1.2 New Entrants SWOT Analysis

15.2 Analysis and Suggestions on New Project Investment

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