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COVID-19 Outbreak-Global Digital Advertising Platforms Industry Market Report-Development Trends, Threats, Opportunities and Competitive Landscape in 2020

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Published on 01/28/2021| Code: MAR41115D| Category: Utilities| Total Pages: 117

Digital advertising is promoted on websites or applications through triangular flags or other advertising locations composed of content, pictures, flame, video and sound. The basic reason for displaying advertisements is to convey general advertisements and brand information to website visitors.

The Digital Advertising Platforms market revenue was xx.xx Million USD in 2019, and will reach xx.xx Million USD in 2025, with a CAGR of x.x% during 2020-2025.

Under COVID-19 outbreak globally, this report provides 360 degrees of analysis from supply chain, import and export control to regional government policy and future influence on the industry. Detailed analysis about market status (2015-2020), enterprise competition pattern, advantages and disadvantages of enterprise products, industry development trends (2020-2025), regional industrial layout characteristics and macroeconomic policies, industrial policy has also been included. From raw materials to end users of this industry are analyzed scientifically, the trends of product circulation and sales channel will be presented as well. Considering COVID-19, this report provides comprehensive and in-depth analysis on how the epidemic push this industry transformation and reform.

In COVID-19 outbreak, Chapter 2.2 of this report provides an analysis of the impact of COVID-19 on the global economy and the Digital Advertising Platforms industry.

Chapter 3.7 covers the analysis of the impact of COVID-19 from the perspective of the industry chain.

In addition, chapters 7-11 consider the impact of COVID-19 on the regional economy.

The Digital Advertising Platforms market can be split based on product types, major applications, and important countries as follows:

Key players in the global Digital Advertising Platforms market covered in Chapter 12:

ONE by AOL
Choozle
Rubicon Project
Adobe
Oath Inc.(BrightRoll)
LinkedIn
Twitter
Kenshoo
Google (Alphabet)
Yahoo!
InMobi Technologies
Rocket Fuel
OpenX
Facebook
MediaMath
Sovrn Holdings
Sizmek
AdRoll

In Chapter 4 and 14.1, on the basis of types, the Digital Advertising Platforms market from 2015 to 2025 is primarily split into:

Search Advertising Software
Display Advertising Software
Mobile Advertising Software
Social Advertising Software
Video Advertising Software
Cross-Channel Advertising Software

In Chapter 5 and 14.2, on the basis of applications, the Digital Advertising Platforms market from 2015 to 2025 covers:

Industrial
Commercial
Education
Others

Geographically, the detailed analysis of consumption, revenue, market share and growth rate, historic and forecast (2015-2025) of the following regions are covered in Chapter 6, 7, 8, 9, 10, 11, 14:

North America (Covered in Chapter 7 and 14)

United States

Canada

Mexico

Europe (Covered in Chapter 8 and 14)

Germany

UK

France

Italy

Spain

Russia

Others

Asia-Pacific (Covered in Chapter 9 and 14)

China

Japan

South Korea

Australia

India

Southeast Asia

Others

Middle East and Africa (Covered in Chapter 10 and 14)

Saudi Arabia

UAE

Egypt

Nigeria

South Africa

Others

South America (Covered in Chapter 11 and 14)

Brazil

Argentina

Columbia

Chile

Others

Years considered for this report:

Historical Years: 2015-2019

Base Year: 2019

Estimated Year: 2020

Forecast Period: 2020-2025

Table of Content

1 Digital Advertising Platforms Introduction and Market Overview

1.1 Objectives of the Study

1.2 Overview of Digital Advertising Platforms

1.3 Scope of The Study

1.3.1 Key Market Segments

1.3.2 Players Covered

1.3.3 COVID-19's impact on the Digital Advertising Platforms industry

1.4 Methodology of The Study

1.5 Research Data Source

2 Executive Summary

2.1 Market Overview

2.1.1 Global Digital Advertising Platforms Market Size, 2015 – 2020

2.1.2 Global Digital Advertising Platforms Market Size by Type, 2015 – 2020

2.1.3 Global Digital Advertising Platforms Market Size by Application, 2015 – 2020

2.1.4 Global Digital Advertising Platforms Market Size by Region, 2015 - 2025

2.2 Business Environment Analysis

2.2.1 Global COVID-19 Status and Economic Overview

2.2.2 Influence of COVID-19 Outbreak on Digital Advertising Platforms Industry Development

3 Industry Chain Analysis

3.1 Upstream Raw Material Suppliers of Digital Advertising Platforms Analysis

3.2 Major Players of Digital Advertising Platforms

3.3 Digital Advertising Platforms Manufacturing Cost Structure Analysis

3.3.1 Production Process Analysis

3.3.2 Manufacturing Cost Structure of Digital Advertising Platforms

3.3.3 Labor Cost of Digital Advertising Platforms

3.4 Market Distributors of Digital Advertising Platforms

3.5 Major Downstream Buyers of Digital Advertising Platforms Analysis

3.6 The Impact of Covid-19 From the Perspective of Industry Chain

3.7 Regional Import and Export Controls Will Exist for a Long Time

3.8 Continued downward PMI Spreads Globally

4 Global Digital Advertising Platforms Market, by Type

4.1 Global Digital Advertising Platforms Value and Market Share by Type (2015-2020)

4.2 Global Digital Advertising Platforms Production and Market Share by Type (2015-2020)

4.3 Global Digital Advertising Platforms Value and Growth Rate by Type (2015-2020)

4.3.1 Global Digital Advertising Platforms Value and Growth Rate of Search Advertising Software
4.3.2 Global Digital Advertising Platforms Value and Growth Rate of Display Advertising Software
4.3.3 Global Digital Advertising Platforms Value and Growth Rate of Mobile Advertising Software
4.3.4 Global Digital Advertising Platforms Value and Growth Rate of Social Advertising Software
4.3.5 Global Digital Advertising Platforms Value and Growth Rate of Video Advertising Software
4.3.6 Global Digital Advertising Platforms Value and Growth Rate of Cross-Channel Advertising Software
4.4 Global Digital Advertising Platforms Price Analysis by Type (2015-2020)

5 Digital Advertising Platforms Market, by Application

5.1 Downstream Market Overview

5.2 Global Digital Advertising Platforms Consumption and Market Share by Application (2015-2020)

5.3 Global Digital Advertising Platforms Consumption and Growth Rate by Application (2015-2020)

5.3.1 Global Digital Advertising Platforms Consumption and Growth Rate of Industrial (2015-2020)
5.3.2 Global Digital Advertising Platforms Consumption and Growth Rate of Commercial (2015-2020)
5.3.3 Global Digital Advertising Platforms Consumption and Growth Rate of Education (2015-2020)
5.3.4 Global Digital Advertising Platforms Consumption and Growth Rate of Others (2015-2020)

6 Global Digital Advertising Platforms Market Analysis by Regions

6.1 Global Digital Advertising Platforms Sales, Revenue and Market Share by Regions

6.1.1 Global Digital Advertising Platforms Sales by Regions (2015-2020)

6.1.2 Global Digital Advertising Platforms Revenue by Regions (2015-2020)

6.2 North America Digital Advertising Platforms Sales and Growth Rate (2015-2020)

6.3 Europe Digital Advertising Platforms Sales and Growth Rate (2015-2020)

6.4 Asia-Pacific Digital Advertising Platforms Sales and Growth Rate (2015-2020)

6.5 Middle East and Africa Digital Advertising Platforms Sales and Growth Rate (2015-2020)

6.6 South America Digital Advertising Platforms Sales and Growth Rate (2015-2020)

7 North America Digital Advertising Platforms Market Analysis by Countries

7.1 The Influence of COVID-19 on North America Market

7.2 North America Digital Advertising Platforms Sales, Revenue and Market Share by Countries

7.2.1 North America Digital Advertising Platforms Sales by Countries (2015-2020)

7.2.2 North America Digital Advertising Platforms Revenue by Countries (2015-2020)

7.3 United States Digital Advertising Platforms Sales and Growth Rate (2015-2020)

7.4 Canada Digital Advertising Platforms Sales and Growth Rate (2015-2020)

7.5 Mexico Digital Advertising Platforms Sales and Growth Rate (2015-2020)

8 Europe Digital Advertising Platforms Market Analysis by Countries

8.1 The Influence of COVID-19 on Europe Market

8.2 Europe Digital Advertising Platforms Sales, Revenue and Market Share by Countries

8.2.1 Europe Digital Advertising Platforms Sales by Countries (2015-2020)

8.2.2 Europe Digital Advertising Platforms Revenue by Countries (2015-2020)

8.3 Germany Digital Advertising Platforms Sales and Growth Rate (2015-2020)

8.4 UK Digital Advertising Platforms Sales and Growth Rate (2015-2020)

8.5 France Digital Advertising Platforms Sales and Growth Rate (2015-2020)

8.6 Italy Digital Advertising Platforms Sales and Growth Rate (2015-2020)

8.7 Spain Digital Advertising Platforms Sales and Growth Rate (2015-2020)

8.8 Russia Digital Advertising Platforms Sales and Growth Rate (2015-2020)

9 Asia Pacific Digital Advertising Platforms Market Analysis by Countries

9.1 The Influence of COVID-19 on Asia Pacific Market

9.2 Asia Pacific Digital Advertising Platforms Sales, Revenue and Market Share by Countries

9.2.1 Asia Pacific Digital Advertising Platforms Sales by Countries (2015-2020)

9.2.2 Asia Pacific Digital Advertising Platforms Revenue by Countries (2015-2020)

9.3 China Digital Advertising Platforms Sales and Growth Rate (2015-2020)

9.4 Japan Digital Advertising Platforms Sales and Growth Rate (2015-2020)

9.5 South Korea Digital Advertising Platforms Sales and Growth Rate (2015-2020)

9.6 India Digital Advertising Platforms Sales and Growth Rate (2015-2020)

9.7 Southeast Asia Digital Advertising Platforms Sales and Growth Rate (2015-2020)

9.8 Australia Digital Advertising Platforms Sales and Growth Rate (2015-2020)

10 Middle East and Africa Digital Advertising Platforms Market Analysis by Countries

10.1 The Influence of COVID-19 on Middle East and Africa Market

10.2 Middle East and Africa Digital Advertising Platforms Sales, Revenue and Market Share by Countries

10.2.1 Middle East and Africa Digital Advertising Platforms Sales by Countries (2015-2020)

10.2.2 Middle East and Africa Digital Advertising Platforms Revenue by Countries (2015-2020)

10.3 Saudi Arabia Digital Advertising Platforms Sales and Growth Rate (2015-2020)

10.4 UAE Digital Advertising Platforms Sales and Growth Rate (2015-2020)

10.5 Egypt Digital Advertising Platforms Sales and Growth Rate (2015-2020)

10.6 Nigeria Digital Advertising Platforms Sales and Growth Rate (2015-2020)

10.7 South Africa Digital Advertising Platforms Sales and Growth Rate (2015-2020)

11 South America Digital Advertising Platforms Market Analysis by Countries

11.1 The Influence of COVID-19 on Middle East and Africa Market

11.2 South America Digital Advertising Platforms Sales, Revenue and Market Share by Countries

11.2.1 South America Digital Advertising Platforms Sales by Countries (2015-2020)

11.2.2 South America Digital Advertising Platforms Revenue by Countries (2015-2020)

11.3 Brazil Digital Advertising Platforms Sales and Growth Rate (2015-2020)

11.4 Argentina Digital Advertising Platforms Sales and Growth Rate (2015-2020)

11.5 Columbia Digital Advertising Platforms Sales and Growth Rate (2015-2020)

11.6 Chile Digital Advertising Platforms Sales and Growth Rate (2015-2020)

12 Competitive Landscape

12.1 ONE by AOL
12.1.1 ONE by AOL Basic Information
12.1.2 Digital Advertising Platforms Product Introduction
12.1.3 ONE by AOL Production, Value, Price, Gross Margin 2015-2020
12.2 Choozle
12.2.1 Choozle Basic Information
12.2.2 Digital Advertising Platforms Product Introduction
12.2.3 Choozle Production, Value, Price, Gross Margin 2015-2020
12.3 Rubicon Project
12.3.1 Rubicon Project Basic Information
12.3.2 Digital Advertising Platforms Product Introduction
12.3.3 Rubicon Project Production, Value, Price, Gross Margin 2015-2020
12.4 Adobe
12.4.1 Adobe Basic Information
12.4.2 Digital Advertising Platforms Product Introduction
12.4.3 Adobe Production, Value, Price, Gross Margin 2015-2020
12.5 Oath Inc.(BrightRoll)
12.5.1 Oath Inc.(BrightRoll) Basic Information
12.5.2 Digital Advertising Platforms Product Introduction
12.5.3 Oath Inc.(BrightRoll) Production, Value, Price, Gross Margin 2015-2020
12.6 LinkedIn
12.6.1 LinkedIn Basic Information
12.6.2 Digital Advertising Platforms Product Introduction
12.6.3 LinkedIn Production, Value, Price, Gross Margin 2015-2020
12.7 Twitter
12.7.1 Twitter Basic Information
12.7.2 Digital Advertising Platforms Product Introduction
12.7.3 Twitter Production, Value, Price, Gross Margin 2015-2020
12.8 Kenshoo
12.8.1 Kenshoo Basic Information
12.8.2 Digital Advertising Platforms Product Introduction
12.8.3 Kenshoo Production, Value, Price, Gross Margin 2015-2020
12.9 Google (Alphabet)
12.9.1 Google (Alphabet) Basic Information
12.9.2 Digital Advertising Platforms Product Introduction
12.9.3 Google (Alphabet) Production, Value, Price, Gross Margin 2015-2020
12.10 Yahoo!
12.10.1 Yahoo! Basic Information
12.10.2 Digital Advertising Platforms Product Introduction
12.10.3 Yahoo! Production, Value, Price, Gross Margin 2015-2020
12.11 InMobi Technologies
12.11.1 InMobi Technologies Basic Information
12.11.2 Digital Advertising Platforms Product Introduction
12.11.3 InMobi Technologies Production, Value, Price, Gross Margin 2015-2020
12.12 Rocket Fuel
12.12.1 Rocket Fuel Basic Information
12.12.2 Digital Advertising Platforms Product Introduction
12.12.3 Rocket Fuel Production, Value, Price, Gross Margin 2015-2020
12.13 OpenX
12.13.1 OpenX Basic Information
12.13.2 Digital Advertising Platforms Product Introduction
12.13.3 OpenX Production, Value, Price, Gross Margin 2015-2020
12.14 Facebook
12.14.1 Facebook Basic Information
12.14.2 Digital Advertising Platforms Product Introduction
12.14.3 Facebook Production, Value, Price, Gross Margin 2015-2020
12.15 MediaMath
12.15.1 MediaMath Basic Information
12.15.2 Digital Advertising Platforms Product Introduction
12.15.3 MediaMath Production, Value, Price, Gross Margin 2015-2020
12.16 Sovrn Holdings
12.16.1 Sovrn Holdings Basic Information
12.16.2 Digital Advertising Platforms Product Introduction
12.16.3 Sovrn Holdings Production, Value, Price, Gross Margin 2015-2020
12.17 Sizmek
12.17.1 Sizmek Basic Information
12.17.2 Digital Advertising Platforms Product Introduction
12.17.3 Sizmek Production, Value, Price, Gross Margin 2015-2020
12.18 AdRoll
12.18.1 AdRoll Basic Information
12.18.2 Digital Advertising Platforms Product Introduction
12.18.3 AdRoll Production, Value, Price, Gross Margin 2015-2020

13 Industry Outlook

13.1 Market Driver Analysis

13.1.2 Market Restraints Analysis

13.1.3 Market Trends Analysis

13.2 Merger, Acquisition and New Investment

13.3 News of Product Release

14 Global Digital Advertising Platforms Market Forecast

14.1 Global Digital Advertising Platforms Market Value & Volume Forecast, by Type (2020-2025)

14.1.1 Search Advertising Software Market Value and Volume Forecast (2020-2025)
14.1.2 Display Advertising Software Market Value and Volume Forecast (2020-2025)
14.1.3 Mobile Advertising Software Market Value and Volume Forecast (2020-2025)
14.1.4 Social Advertising Software Market Value and Volume Forecast (2020-2025)
14.1.5 Video Advertising Software Market Value and Volume Forecast (2020-2025)
14.1.6 Cross-Channel Advertising Software Market Value and Volume Forecast (2020-2025)
14.2 Global Digital Advertising Platforms Market Value & Volume Forecast, by Application (2020-2025)

14.2.1 Industrial Market Value and Volume Forecast (2020-2025)
14.2.2 Commercial Market Value and Volume Forecast (2020-2025)
14.2.3 Education Market Value and Volume Forecast (2020-2025)
14.2.4 Others Market Value and Volume Forecast (2020-2025)
14.3 Digital Advertising Platforms Market Analysis and Forecast by Region

14.3.1 North America Market Value and Consumption Forecast (2020-2025)

14.3.2 Europe Market Value and Consumption Forecast (2020-2025)

14.3.3 Asia Pacific Market Value and Consumption Forecast (2020-2025)

14.3.4 Middle East and Africa Market Value and Consumption Forecast (2020-2025)

14.3.5 South America Market Value and Consumption Forecast (2020-2025)

15 New Project Feasibility Analysis

15.1 Industry Barriers and New Entrants SWOT Analysis

15.1.1 Porter’s Five Forces Analysis

15.1.2 New Entrants SWOT Analysis

15.2 Analysis and Suggestions on New Project Investment

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