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COVID-19 Outbreak-Global Demand Side Platforms (DSP) For Programmatic Advertising Industry Market Report-Development Trends, Threats, Opportunities and Competitive Landscape in 2020

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Published on 01/19/2021| Code: MAR41115D| Category: Utilities| Total Pages: 114

Demand side platforms (DSPs) are advertiser campaign management products that provide advertisers features for buying ad placements online in real time. Buying ad placements in real time through DSPs gives advertisers the ability to target their desired audiences as they are actually browsing websites.

The Demand Side Platforms (DSP) For Programmatic Advertising market revenue was xx.xx Million USD in 2019, and will reach xx.xx Million USD in 2025, with a CAGR of x.x% during 2020-2025.

Under COVID-19 outbreak globally, this report provides 360 degrees of analysis from supply chain, import and export control to regional government policy and future influence on the industry. Detailed analysis about market status (2015-2020), enterprise competition pattern, advantages and disadvantages of enterprise products, industry development trends (2020-2025), regional industrial layout characteristics and macroeconomic policies, industrial policy has also been included. From raw materials to end users of this industry are analyzed scientifically, the trends of product circulation and sales channel will be presented as well. Considering COVID-19, this report provides comprehensive and in-depth analysis on how the epidemic push this industry transformation and reform.

In COVID-19 outbreak, Chapter 2.2 of this report provides an analysis of the impact of COVID-19 on the global economy and the Demand Side Platforms (DSP) For Programmatic Advertising industry.

Chapter 3.7 covers the analysis of the impact of COVID-19 from the perspective of the industry chain.

In addition, chapters 7-11 consider the impact of COVID-19 on the regional economy.

The Demand Side Platforms (DSP) For Programmatic Advertising market can be split based on product types, major applications, and important countries as follows:

Key players in the global Demand Side Platforms (DSP) For Programmatic Advertising market covered in Chapter 12:

Adobe Media Optimizer DSP
LiveRamp
TubeMogul
Oath DSP
DoubleClick
DoubleClick Bid Manager
AppNexus
Rocket Fuel
BrightRoll
MediaMath
Facebook Ads Manager
DataXu
AudienceScience
Amazon (AAP)
Choozle

In Chapter 4 and 14.1, on the basis of types, the Demand Side Platforms (DSP) For Programmatic Advertising market from 2015 to 2025 is primarily split into:

Do it yourself / Self-service
Full Service / Managed

In Chapter 5 and 14.2, on the basis of applications, the Demand Side Platforms (DSP) For Programmatic Advertising market from 2015 to 2025 covers:

Advertisers
Agencies
Ad networks

Geographically, the detailed analysis of consumption, revenue, market share and growth rate, historic and forecast (2015-2025) of the following regions are covered in Chapter 6, 7, 8, 9, 10, 11, 14:

North America (Covered in Chapter 7 and 14)

United States

Canada

Mexico

Europe (Covered in Chapter 8 and 14)

Germany

UK

France

Italy

Spain

Russia

Others

Asia-Pacific (Covered in Chapter 9 and 14)

China

Japan

South Korea

Australia

India

Southeast Asia

Others

Middle East and Africa (Covered in Chapter 10 and 14)

Saudi Arabia

UAE

Egypt

Nigeria

South Africa

Others

South America (Covered in Chapter 11 and 14)

Brazil

Argentina

Columbia

Chile

Others

Years considered for this report:

Historical Years: 2015-2019

Base Year: 2019

Estimated Year: 2020

Forecast Period: 2020-2025

Table of Content

1 Demand Side Platforms (DSP) For Programmatic Advertising Introduction and Market Overview

1.1 Objectives of the Study

1.2 Overview of Demand Side Platforms (DSP) For Programmatic Advertising

1.3 Scope of The Study

1.3.1 Key Market Segments

1.3.2 Players Covered

1.3.3 COVID-19's impact on the Demand Side Platforms (DSP) For Programmatic Advertising industry

1.4 Methodology of The Study

1.5 Research Data Source

2 Executive Summary

2.1 Market Overview

2.1.1 Global Demand Side Platforms (DSP) For Programmatic Advertising Market Size, 2015 – 2020

2.1.2 Global Demand Side Platforms (DSP) For Programmatic Advertising Market Size by Type, 2015 – 2020

2.1.3 Global Demand Side Platforms (DSP) For Programmatic Advertising Market Size by Application, 2015 – 2020

2.1.4 Global Demand Side Platforms (DSP) For Programmatic Advertising Market Size by Region, 2015 - 2025

2.2 Business Environment Analysis

2.2.1 Global COVID-19 Status and Economic Overview

2.2.2 Influence of COVID-19 Outbreak on Demand Side Platforms (DSP) For Programmatic Advertising Industry Development

3 Industry Chain Analysis

3.1 Upstream Raw Material Suppliers of Demand Side Platforms (DSP) For Programmatic Advertising Analysis

3.2 Major Players of Demand Side Platforms (DSP) For Programmatic Advertising

3.3 Demand Side Platforms (DSP) For Programmatic Advertising Manufacturing Cost Structure Analysis

3.3.1 Production Process Analysis

3.3.2 Manufacturing Cost Structure of Demand Side Platforms (DSP) For Programmatic Advertising

3.3.3 Labor Cost of Demand Side Platforms (DSP) For Programmatic Advertising

3.4 Market Distributors of Demand Side Platforms (DSP) For Programmatic Advertising

3.5 Major Downstream Buyers of Demand Side Platforms (DSP) For Programmatic Advertising Analysis

3.6 The Impact of Covid-19 From the Perspective of Industry Chain

3.7 Regional Import and Export Controls Will Exist for a Long Time

3.8 Continued downward PMI Spreads Globally

4 Global Demand Side Platforms (DSP) For Programmatic Advertising Market, by Type

4.1 Global Demand Side Platforms (DSP) For Programmatic Advertising Value and Market Share by Type (2015-2020)

4.2 Global Demand Side Platforms (DSP) For Programmatic Advertising Production and Market Share by Type (2015-2020)

4.3 Global Demand Side Platforms (DSP) For Programmatic Advertising Value and Growth Rate by Type (2015-2020)

4.3.1 Global Demand Side Platforms (DSP) For Programmatic Advertising Value and Growth Rate of Do it yourself / Self-service
4.3.2 Global Demand Side Platforms (DSP) For Programmatic Advertising Value and Growth Rate of Full Service / Managed
4.4 Global Demand Side Platforms (DSP) For Programmatic Advertising Price Analysis by Type (2015-2020)

5 Demand Side Platforms (DSP) For Programmatic Advertising Market, by Application

5.1 Downstream Market Overview

5.2 Global Demand Side Platforms (DSP) For Programmatic Advertising Consumption and Market Share by Application (2015-2020)

5.3 Global Demand Side Platforms (DSP) For Programmatic Advertising Consumption and Growth Rate by Application (2015-2020)

5.3.1 Global Demand Side Platforms (DSP) For Programmatic Advertising Consumption and Growth Rate of Advertisers (2015-2020)
5.3.2 Global Demand Side Platforms (DSP) For Programmatic Advertising Consumption and Growth Rate of Agencies (2015-2020)
5.3.3 Global Demand Side Platforms (DSP) For Programmatic Advertising Consumption and Growth Rate of Ad networks (2015-2020)

6 Global Demand Side Platforms (DSP) For Programmatic Advertising Market Analysis by Regions

6.1 Global Demand Side Platforms (DSP) For Programmatic Advertising Sales, Revenue and Market Share by Regions

6.1.1 Global Demand Side Platforms (DSP) For Programmatic Advertising Sales by Regions (2015-2020)

6.1.2 Global Demand Side Platforms (DSP) For Programmatic Advertising Revenue by Regions (2015-2020)

6.2 North America Demand Side Platforms (DSP) For Programmatic Advertising Sales and Growth Rate (2015-2020)

6.3 Europe Demand Side Platforms (DSP) For Programmatic Advertising Sales and Growth Rate (2015-2020)

6.4 Asia-Pacific Demand Side Platforms (DSP) For Programmatic Advertising Sales and Growth Rate (2015-2020)

6.5 Middle East and Africa Demand Side Platforms (DSP) For Programmatic Advertising Sales and Growth Rate (2015-2020)

6.6 South America Demand Side Platforms (DSP) For Programmatic Advertising Sales and Growth Rate (2015-2020)

7 North America Demand Side Platforms (DSP) For Programmatic Advertising Market Analysis by Countries

7.1 The Influence of COVID-19 on North America Market

7.2 North America Demand Side Platforms (DSP) For Programmatic Advertising Sales, Revenue and Market Share by Countries

7.2.1 North America Demand Side Platforms (DSP) For Programmatic Advertising Sales by Countries (2015-2020)

7.2.2 North America Demand Side Platforms (DSP) For Programmatic Advertising Revenue by Countries (2015-2020)

7.3 United States Demand Side Platforms (DSP) For Programmatic Advertising Sales and Growth Rate (2015-2020)

7.4 Canada Demand Side Platforms (DSP) For Programmatic Advertising Sales and Growth Rate (2015-2020)

7.5 Mexico Demand Side Platforms (DSP) For Programmatic Advertising Sales and Growth Rate (2015-2020)

8 Europe Demand Side Platforms (DSP) For Programmatic Advertising Market Analysis by Countries

8.1 The Influence of COVID-19 on Europe Market

8.2 Europe Demand Side Platforms (DSP) For Programmatic Advertising Sales, Revenue and Market Share by Countries

8.2.1 Europe Demand Side Platforms (DSP) For Programmatic Advertising Sales by Countries (2015-2020)

8.2.2 Europe Demand Side Platforms (DSP) For Programmatic Advertising Revenue by Countries (2015-2020)

8.3 Germany Demand Side Platforms (DSP) For Programmatic Advertising Sales and Growth Rate (2015-2020)

8.4 UK Demand Side Platforms (DSP) For Programmatic Advertising Sales and Growth Rate (2015-2020)

8.5 France Demand Side Platforms (DSP) For Programmatic Advertising Sales and Growth Rate (2015-2020)

8.6 Italy Demand Side Platforms (DSP) For Programmatic Advertising Sales and Growth Rate (2015-2020)

8.7 Spain Demand Side Platforms (DSP) For Programmatic Advertising Sales and Growth Rate (2015-2020)

8.8 Russia Demand Side Platforms (DSP) For Programmatic Advertising Sales and Growth Rate (2015-2020)

9 Asia Pacific Demand Side Platforms (DSP) For Programmatic Advertising Market Analysis by Countries

9.1 The Influence of COVID-19 on Asia Pacific Market

9.2 Asia Pacific Demand Side Platforms (DSP) For Programmatic Advertising Sales, Revenue and Market Share by Countries

9.2.1 Asia Pacific Demand Side Platforms (DSP) For Programmatic Advertising Sales by Countries (2015-2020)

9.2.2 Asia Pacific Demand Side Platforms (DSP) For Programmatic Advertising Revenue by Countries (2015-2020)

9.3 China Demand Side Platforms (DSP) For Programmatic Advertising Sales and Growth Rate (2015-2020)

9.4 Japan Demand Side Platforms (DSP) For Programmatic Advertising Sales and Growth Rate (2015-2020)

9.5 South Korea Demand Side Platforms (DSP) For Programmatic Advertising Sales and Growth Rate (2015-2020)

9.6 India Demand Side Platforms (DSP) For Programmatic Advertising Sales and Growth Rate (2015-2020)

9.7 Southeast Asia Demand Side Platforms (DSP) For Programmatic Advertising Sales and Growth Rate (2015-2020)

9.8 Australia Demand Side Platforms (DSP) For Programmatic Advertising Sales and Growth Rate (2015-2020)

10 Middle East and Africa Demand Side Platforms (DSP) For Programmatic Advertising Market Analysis by Countries

10.1 The Influence of COVID-19 on Middle East and Africa Market

10.2 Middle East and Africa Demand Side Platforms (DSP) For Programmatic Advertising Sales, Revenue and Market Share by Countries

10.2.1 Middle East and Africa Demand Side Platforms (DSP) For Programmatic Advertising Sales by Countries (2015-2020)

10.2.2 Middle East and Africa Demand Side Platforms (DSP) For Programmatic Advertising Revenue by Countries (2015-2020)

10.3 Saudi Arabia Demand Side Platforms (DSP) For Programmatic Advertising Sales and Growth Rate (2015-2020)

10.4 UAE Demand Side Platforms (DSP) For Programmatic Advertising Sales and Growth Rate (2015-2020)

10.5 Egypt Demand Side Platforms (DSP) For Programmatic Advertising Sales and Growth Rate (2015-2020)

10.6 Nigeria Demand Side Platforms (DSP) For Programmatic Advertising Sales and Growth Rate (2015-2020)

10.7 South Africa Demand Side Platforms (DSP) For Programmatic Advertising Sales and Growth Rate (2015-2020)

11 South America Demand Side Platforms (DSP) For Programmatic Advertising Market Analysis by Countries

11.1 The Influence of COVID-19 on Middle East and Africa Market

11.2 South America Demand Side Platforms (DSP) For Programmatic Advertising Sales, Revenue and Market Share by Countries

11.2.1 South America Demand Side Platforms (DSP) For Programmatic Advertising Sales by Countries (2015-2020)

11.2.2 South America Demand Side Platforms (DSP) For Programmatic Advertising Revenue by Countries (2015-2020)

11.3 Brazil Demand Side Platforms (DSP) For Programmatic Advertising Sales and Growth Rate (2015-2020)

11.4 Argentina Demand Side Platforms (DSP) For Programmatic Advertising Sales and Growth Rate (2015-2020)

11.5 Columbia Demand Side Platforms (DSP) For Programmatic Advertising Sales and Growth Rate (2015-2020)

11.6 Chile Demand Side Platforms (DSP) For Programmatic Advertising Sales and Growth Rate (2015-2020)

12 Competitive Landscape

12.1 Adobe Media Optimizer DSP
12.1.1 Adobe Media Optimizer DSP Basic Information
12.1.2 Demand Side Platforms (DSP) For Programmatic Advertising Product Introduction
12.1.3 Adobe Media Optimizer DSP Production, Value, Price, Gross Margin 2015-2020
12.2 LiveRamp
12.2.1 LiveRamp Basic Information
12.2.2 Demand Side Platforms (DSP) For Programmatic Advertising Product Introduction
12.2.3 LiveRamp Production, Value, Price, Gross Margin 2015-2020
12.3 TubeMogul
12.3.1 TubeMogul Basic Information
12.3.2 Demand Side Platforms (DSP) For Programmatic Advertising Product Introduction
12.3.3 TubeMogul Production, Value, Price, Gross Margin 2015-2020
12.4 Oath DSP
12.4.1 Oath DSP Basic Information
12.4.2 Demand Side Platforms (DSP) For Programmatic Advertising Product Introduction
12.4.3 Oath DSP Production, Value, Price, Gross Margin 2015-2020
12.5 DoubleClick
12.5.1 DoubleClick Basic Information
12.5.2 Demand Side Platforms (DSP) For Programmatic Advertising Product Introduction
12.5.3 DoubleClick Production, Value, Price, Gross Margin 2015-2020
12.6 DoubleClick Bid Manager
12.6.1 DoubleClick Bid Manager Basic Information
12.6.2 Demand Side Platforms (DSP) For Programmatic Advertising Product Introduction
12.6.3 DoubleClick Bid Manager Production, Value, Price, Gross Margin 2015-2020
12.7 AppNexus
12.7.1 AppNexus Basic Information
12.7.2 Demand Side Platforms (DSP) For Programmatic Advertising Product Introduction
12.7.3 AppNexus Production, Value, Price, Gross Margin 2015-2020
12.8 Rocket Fuel
12.8.1 Rocket Fuel Basic Information
12.8.2 Demand Side Platforms (DSP) For Programmatic Advertising Product Introduction
12.8.3 Rocket Fuel Production, Value, Price, Gross Margin 2015-2020
12.9 BrightRoll
12.9.1 BrightRoll Basic Information
12.9.2 Demand Side Platforms (DSP) For Programmatic Advertising Product Introduction
12.9.3 BrightRoll Production, Value, Price, Gross Margin 2015-2020
12.10 MediaMath
12.10.1 MediaMath Basic Information
12.10.2 Demand Side Platforms (DSP) For Programmatic Advertising Product Introduction
12.10.3 MediaMath Production, Value, Price, Gross Margin 2015-2020
12.11 Facebook Ads Manager
12.11.1 Facebook Ads Manager Basic Information
12.11.2 Demand Side Platforms (DSP) For Programmatic Advertising Product Introduction
12.11.3 Facebook Ads Manager Production, Value, Price, Gross Margin 2015-2020
12.12 DataXu
12.12.1 DataXu Basic Information
12.12.2 Demand Side Platforms (DSP) For Programmatic Advertising Product Introduction
12.12.3 DataXu Production, Value, Price, Gross Margin 2015-2020
12.13 AudienceScience
12.13.1 AudienceScience Basic Information
12.13.2 Demand Side Platforms (DSP) For Programmatic Advertising Product Introduction
12.13.3 AudienceScience Production, Value, Price, Gross Margin 2015-2020
12.14 Amazon (AAP)
12.14.1 Amazon (AAP) Basic Information
12.14.2 Demand Side Platforms (DSP) For Programmatic Advertising Product Introduction
12.14.3 Amazon (AAP) Production, Value, Price, Gross Margin 2015-2020
12.15 Choozle
12.15.1 Choozle Basic Information
12.15.2 Demand Side Platforms (DSP) For Programmatic Advertising Product Introduction
12.15.3 Choozle Production, Value, Price, Gross Margin 2015-2020

13 Industry Outlook

13.1 Market Driver Analysis

13.1.2 Market Restraints Analysis

13.1.3 Market Trends Analysis

13.2 Merger, Acquisition and New Investment

13.3 News of Product Release

14 Global Demand Side Platforms (DSP) For Programmatic Advertising Market Forecast

14.1 Global Demand Side Platforms (DSP) For Programmatic Advertising Market Value & Volume Forecast, by Type (2020-2025)

14.1.1 Do it yourself / Self-service Market Value and Volume Forecast (2020-2025)
14.1.2 Full Service / Managed Market Value and Volume Forecast (2020-2025)
14.2 Global Demand Side Platforms (DSP) For Programmatic Advertising Market Value & Volume Forecast, by Application (2020-2025)

14.2.1 Advertisers Market Value and Volume Forecast (2020-2025)
14.2.2 Agencies Market Value and Volume Forecast (2020-2025)
14.2.3 Ad networks Market Value and Volume Forecast (2020-2025)
14.3 Demand Side Platforms (DSP) For Programmatic Advertising Market Analysis and Forecast by Region

14.3.1 North America Market Value and Consumption Forecast (2020-2025)

14.3.2 Europe Market Value and Consumption Forecast (2020-2025)

14.3.3 Asia Pacific Market Value and Consumption Forecast (2020-2025)

14.3.4 Middle East and Africa Market Value and Consumption Forecast (2020-2025)

14.3.5 South America Market Value and Consumption Forecast (2020-2025)

15 New Project Feasibility Analysis

15.1 Industry Barriers and New Entrants SWOT Analysis

15.1.1 Porter’s Five Forces Analysis

15.1.2 New Entrants SWOT Analysis

15.2 Analysis and Suggestions on New Project Investment

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